沃尔玛云到云数据共享：通过增量共享直接访问全渠道销售数据.pdf

1、1Designing for Scale:Building Data Sharing Architecture to Enhance CollaborationWalmart is focused on serving existing and future customers how,when and where they want.Scintilla is a suite of data products that deliver actionable customer and store insights to help merchants and brands make better

2、business decisions.Data Ventures is productizing Walmarts rich data assets to better serve customers.Retail is more complex than everOverview|Introduction2Walmart Confidential Information|2025 Walmart Inc.All rights reserved.ScintillaAn integrated insights ecosystem,delivering common data,agile tool

3、s,and deeper knowledge of the customer and storeOverview|Introduction3Customer Perception:The WhyThe voice of the customer,reliably accessedShopper Behavior:The WhatBasket analysis for unrivalled brand/category insightsChannel Performance Insights Dashboard,Report Builder,and APIs:The WhereOmnichann

4、el operational excellenceDigital Landscapes:The HowPre-purchase perspectives on the digital shopping journeyInsights Activation:The What NextTargeted Walmart Connect media campaigns powered by shopper insights Walmart Confidential Information|2025 Walmart Inc.All rights reserved.The right omnichanne

5、l data to run your business at Walmart DeliveryBuy in storePickupTrue omni-sales data:Operational data that drives decisions:Ship to StoreShip to HomeShip from StoreStore fulfillment metrics:Nil-picks,pre-sub,post-subForecastNear real time dataInventoryBreadth and depth:2,000+data elementsDigital Tr

6、ansactabilityOverview|Channel Performance4Walmart Confidential Information|2025 Walmart Inc.All rights reserved.Lets talk about big dataOverview|Channel Performance Data APIs5Walmart Confidential Information|2025 Walmart Inc.All rights reserved.Store Sales for one CPG customerAround 5.49 GBs of data