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麦当劳McDonald's(MCD)2025年公司概况投资者展示报告「NYSE」(英文版)(39页).pdf

上传人: Kell****reet 编号:714210 2025-06-20 39页 4.12MB

1、McDonalds CorporationInvestor OverviewImportant Disclaimers This presentation contains financial measures that are not calculated in accordance with generally accepted accounting principles in the United States(GAAP),including Systemwide sales,free cash flow conversion and adjusted operating margin.

2、Systemwide sales include sales at all restaurants,whether operated by us or by franchisees.Free cash flow conversion is free cash flow(cash provided by operations,less capital expenditures)divided by net income.Adjusted operating margin is defined as non-GAAP operating income(operating income adjust

3、ed for certain special gains and charges)divided by total revenues.More information about these non-GAAP financial measures,including why management believes they provide useful information to investors,can be found in our filings with the Securities and Exchange Commission(the“SEC”).See the Appendi

4、x to this presentation for reconciliations of these non-GAAP financial measures to the most directly comparable financial measures calculated and presented in accordance with GAAP.2025 Outlook has been excerpted from our Quarterly Report on Form 10-Q filed with the SEC on May 12,2025(“Form 10-Q”).Lo

5、ng-Term Outlook has been excerpted from our Annual Report on Form 10-K filed with the SEC on February 25,2025(“Form 10-K).2025 and Long-Term Outlooks comprise forward-looking statements that reflect current expectations,are not guarantees of performance and speak only as of the date of the respectiv

6、e From 10-Q and Form 10-K filings.You should not unduly rely on forward-looking statements.Factors that could cause actual results to differ materially from those in forward-looking statements include those reflected under Risk Factors in the Form 10-Q and elsewhere in our filings with the SEC.Websi

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根据报告的内容,以下是全文主要内容的概括: 1. **麦当劳发展历程**:从1950年代开始,麦当劳经历了从美国本土到全球扩张的发展历程,包括推出标志性产品如Big Mac和Happy Meal,以及实施品牌转型计划。 2. **业务模式**:麦当劳的业务模式包括公司自营餐厅、特许经营餐厅和开发许可餐厅,其中特许经营餐厅占绝大多数。 3. **财务数据**:2024年,麦当劳总收入为259亿美元,系统销售额为1307亿美元,调整后营业利润为120亿美元,调整后营业利润率为46.3%。 4. **增长战略**:麦当劳的增长战略包括加强营销、核心产品、数字化、外卖、得来速和餐厅开发等六大支柱。 5. **未来展望**:麦当劳计划到2027年新增2.5%的餐厅单位,营业利润率持续提升,资本支出每年增加3-5亿美元,到2027年全球餐厅数量达到5万家。 6. **社会责任**:麦当劳积极承担社会责任,包括提前实现100%采购散养鸡蛋、减少塑料玩具使用、扩大培训计划等。 7. **股东回报**:麦当劳通过股息和回购持续回报股东,2024年计划资本支出30-32亿美元,新增餐厅2200家。 以上是对文章主要内容的简要概括。
麦当劳2025年展望如何? 麦当劳长期目标是什么? 麦当劳如何实现增长?
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