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优化 Ibexa 内容创建工作流程的最佳实践.pdf

上传人: 芦苇 编号:651747 2025-05-01 15页 1.11MB

1、Schwarz ITIbexa Summit 2025BarcelonaBest practices for optimizing content creation workflows in IbexaSchwarz ITWho am I?Thomas PflegerBusiness ConsultantDigital Touchpoint Technologymailto:thomas.pflegermail.schwarzSchwarz ITEcosystemof Schwarz Digits|31.01.2024|3Ibexa Summit 2025Schwarz ITSchwarz G

2、roupRetail group as a pioneer and pacemaker|31.01.2024|Ibexa Summit 20254 13.900StoresLidl and Kaufland together in 32 countries 7,2 bn.Store customersat Lidl and Kaufland 575.000Employees worldwidethereof approx.208,000 in Germany 180 bn.Turnovergenerated by the companies of the Schwarz Group in th

3、e 2023 financial yearSchwarz ITIbexa DXP Schwarz GroupIbexa Summit 2025615Business departments+35Countries+400Content creators24Languages 150Touchpoints|31.01.2024|Schwarz ITSimplicity is the ultimate sophistication.Leonardo da VinciSchwarz IT|31.01.2024|Ibexa Summit 20258OverviewAutomationBy levera

4、ging custom code for automation in IbexaDXP,you can significantly reduce manual tasks and enhance efficiency.This not only saves time but also ensures consistency and allows your team to focus on higher-value activities.Steamlined ProcessesEstablish clear and efficient processes for content creation

5、,review,and approval.Besides using the built-in workflow engine,this involves defining roles and responsibilities to ensure everyone knows their tasks.Training&SupportEnsure that all team members are well-trained in using Ibexa DXP.Providing ongoing support and resources can help them navigate the p

6、latform more effectively.Templates&reusable componentsCreate templates for common content types to save time and maintain consistency.Reusable components can also help in quickly assembling new content without starting from scratch.Collaboration ToolsLeverage collaboration features to facilitate com

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本文主要介绍了Ibexa Summit 2025年会在巴塞罗那举行,主题为“优化内容创作工作流程”。作者Thomas Pfleger是商业咨询师,来自数字触点技术公司Schwarz Ecosystem of Schwarz Group。该公司是一家零售集团,拥有约13900家商店,在32个国家经营Lidl和Kaufland品牌,年销售额约1800亿欧元。集团拥有约57.5万名顾客和约20.8万名员工。 文章提到,通过在Ibexa DXP中利用自定义代码进行自动化,可以显著减少手动任务并提高效率。此外,建立清晰、高效的内容创作、审查和批准流程,明确角色和职责,培训和支持团队成员,创建模板和可重用组件,以及利用协作工具和分析反馈,都是优化内容创作工作流程的关键。 最后,文章强调了制定关键绩效指标(KPIs)以识别与受众共鸣的内容,定期举行评审会议以促进持续改进和创新的重要性。同时,提供培训和支持,如制定入职计划、组织研讨会和网络研讨会,以及创建包含教程、指南和常见问题解答的信息中心,以帮助团队成员熟悉Ibexa DXP。
"如何在Ibexa中优化内容创作工作流程?" "Ibexa DXP在施瓦茨集团中的应用案例分享" "如何通过自动化和标准化提高内容创作效率?"
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