1、FEBRUARY 2025Luxury Fragrance Power Players:Consumers Brand FavoritesLuxury brands are making waves in the fragrance category.We can see which brands are leading the charge by looking at the brands with high price points driving the biggest shifts in popularity across the Spate dashboard measured by
2、 the combined share of voice across Google Search and TikTok.Armani Beauty stands out as the top brand,driving the most significant increase in interest while maintaining high overall popularity.Its Stronger With You line fuels much of this momentum across both platforms.Jean Paul Gaultier is capita
3、lizing on TikTok,with 89.7%of its popularity from the platform,driven by its fragrances resonating with male content creators.Meanwhile,Azzaro is gaining traction on Google Search,signaling a clear opportunity to expand its presence and engagement on TikTok.This mix of platform-specific success high
4、lights the evolving strategies luxury brands are using to capture consumer interest.Read on to discover which luxury fragrance brands are gaining traction and which emerging players are on the rise.Book a free trial of Spate data to uncover opportunities and see where your brand stands in identifyin
5、g whitespace.Thank you,Olivier and Yarden,co-founders of SpateWHOS DRIVING LUXURY FRAGRANCE GROWTH?SEE THE STANDOUTSWHAT IS THE POPULARITY INDEX?SPATES PROPRIETARY POPULARITY INDEX3The Popularity Index combines data from digital platformscurrently including Google and TikTok to show how popular a ca
6、tegory or trend is.For example,looking at the graph on the right,the trend for“Toner”in the US grew by 41.7%over the past year.The index measures how“Toner”compares to all other beauty trends on these platforms.It adjusts for growth differences on each platform to accurately reflect the increase in
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