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Stream Hatchet:2024年游戏直播趋势报告:年度回顾(中译版)(38页).pdf

上传人: Y**** 编号:618090 2024-12-30 38页 2.68MB

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1、YEARLY RECAP FOR 2024EXECUTIVE SUMMARYABOUT STREAM HATCHETSYEARLY REPORTA NOTE FROM EDUARDMONTSERRAT(CEO)Stream Hatchets Yearly Report is a culmination of the biggesttrends,stories,and insights from the live streaming and gamingindustry in 2024.A quarterly report is also distributed every 90days.Wan

2、t to be among the first to hear about future reports?Subscribe to our newsletter today!Stream Hatchet works with a consortium of industry-leadinganalysts and business leaders to understand key trends relatedto the impact of live streaming audiences on gaming creators,esports and the broader video ga

3、mes industry.“We hope you enjoy our 2024 video gamestreaming insights report.We haveanalyzed and identified key insights andtrends across the video game industry,including the rise of non-gaming livestreams,trends in the creator economy,and the strategy of brands activating inlive streaming.”Our 202

4、4 yearly report offers a detailed outlook into the recentstate of the live-streaming market,including the popularity ofstreaming platforms,game publisher IP,popular media,andcreators.Key takeaways include:Live streaming viewership surged in 2024,up 12%from2023,generating 32.5B hours watched,nearly m

5、atching2021s pandemic-era peak of 34.6B hours watched.Thiscomes from a weekly average of 613M hours watched.Korean live streaming adapted to Twitchs shutdown inthe region,causing AfreecaTV to split into SOOP and SOOPKorea while Naver launched their own platform:Chzzk.Subscriber counts and subathon v

6、iewership hit new highsas viewers proved their loyalty to streamers and the livestreaming community,with an average of 16M subspurchased on Twitch every month in 2024.Esports had a ground-breaking year,with a new era of globalrecognition heralded by the Esports World Cup whichbrought in 103M hours w

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根据报告的内容,本文主要概括了2024年直播和游戏行业的趋势、故事和洞察。关键点包括: 1. 2024年直播观看量同比增长12%,达到3250亿小时,接近2021年疫情期间的峰值。 2. Twitch以61%的市场份额领先,YouTube Gaming市场份额为22.9%,Kick为5.7%。 3. 游戏类内容在Twitch上的占比从2023年的82%上升到2024年的85%。 4. 2024年最受欢迎的游戏包括《GTA V》、《League of Legends》和《VALORANT》。 5. 2024年新游戏发布中,《Palworld》和《Path of Exile 2》表现突出。 6. 电子竞技方面,Riot Games的《League of Legends Worlds 2024》赛事观看量达到670万峰值。 7. 2024年,直播平台上的电子竞技赛事有45%来自联合直播。 8. 2024年,移动电子竞技赛事中,《Mobile Legends: Bang Bang》表现最佳。 9. 2024年,最受欢迎的直播主包括Kai Cenat、ibai和Gaules。 10. 2024年,Twitch每月平均新增订阅用户1600万,9月份达到1900万。
2024年直播游戏行业有哪些主要趋势? 韩国直播平台在Twitch退出后表现如何? 2024年哪些游戏在直播平台上最受欢迎?
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