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普华永道:从初期潜力到光明前景-2024网游对“发达印度”愿景及印度文化软实力的贡献研究报告(英文版)(40页).pdf

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1、October 2024From sunrise to sunshineThe contribution of online gaming to the Viksit Bharat journey and Indias cultural powerForewordGames have been a defining feature of Indian culture and life.Our civilisation has learnt from games and grown with it.As a nation,we have contributed outdoor games suc

2、h as kho-kho and kabaddi as well as indoor ones such as chess and snakes and ladders,originally known to us as chaturanga and gyan chauper,respectively,to the world.Over the years,we have also integrated and successfully mastered games such as cricket and badminton that were introduced to us.In Indi

3、a,both indoor and outdoor games have traditionally been collective activities conducted with care and responsibility.Players are taught to respect their counterparts and ensure everyones safety while participating.Umpires are treated with respect and their decisions are final and binding.It is with

4、this ethos that we the people must now engage with gaming and transform it into one of the key drivers of a Viksit Bharat with the soft power to take Indian history and culture to the world and promote the Indian philosophy of Vasudhaiva Kutumbakam.Earlier this year,the Honble Prime Minister Shri Na

5、rendra Modi,while speaking to the nation on its 78th Independence Day celebrations,emphasised that India must leverage its rich ancient legacy and literature to develop and design games Made in India.He added that Indian professionals must lead the global gaming market,not just in playing,but also i

6、n developing and launching games to make their impact felt worldwide.11.Prime Ministers Office(2024),Prime Minister Shri Narendra Modi Sets Ambitious Vision for Indias Future in 78th Independence Day Address2|PwC From sunrise to sunshine:The contribution of online gaming to the Viksit Bharat journey

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本文主要讨论了印度在线游戏市场的发展现状和未来趋势。主要观点如下: 1. 印度拥有世界上最年轻的劳动力,超过6000万人口年龄在35岁以下,为游戏产业提供了丰富的年轻玩家和人才。 2. 印度智能手机用户超过6500万,移动数据价格低廉,为在线游戏提供了良好的用户基础。2023年,印度人均每月数据消费量达到24.1GB,同比增长24%。 3. 印度在线游戏市场在2023年的总规模达到3300亿卢比,预计到2028年将增长至6600亿卢比,年复合增长率为14.5%。其中,真实货币游戏市场在2023年达到1650亿卢比,预计2028年将增长至2650亿卢比。 4. 印度游戏产业在过去五年内吸引了约28亿美元的投资,显示出该行业的活力和增长潜力。 5. 政府已批准在马哈拉施特拉邦孟买建立国家卓越中心,专注于利用印度文化遗产开发游戏知识产权,并作为孵化器支持AVGC-XR领域的初创公司。 6. 印度游戏产业面临的主要挑战包括监管环境、税收政策、技能发展等,需要政府、企业和社会各界的共同努力,以实现可持续发展。
印度在线游戏市场增长背后的关键因素是什么? 印度政府如何支持本国游戏产业的发展? 印度游戏产业面临哪些挑战,应如何应对?
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