Sprinklr：2024年社交媒体营销现状报告-社交媒体营销的新篇章（英文版）（23页）.pdf

1、UnboxingInsights for 2024Social Media Marketings Next ChapterForewordIntroductionMethodologyGlobal InsightsRegional InsightsU.S.AGermanyFranceU.K.03050709About Sprinklr&Kantar2218a.c.b.d.TableContentsofWWW.SPRINKLR.COM|03SOCIAL MEDIA MARKETINGS NEXT CHAPTERForewordThe message is very simple.Most com

2、panies have a social media team sitting in a corner still doing their own thing.I would submit to you,because of these three major disruptions channel proliferation/abundance of data,creators and generative AI the times now to mainstream social media and move it from that corner into the center of e

3、verything that you do across your customer-facing teams.Ragy Thomas,CEO and Founder,SprinklrWatch Ragy weigh in on the ever-evolving social media space.I N S I G H TSI N S I G H TSIntroductionWWW.SPRINKLR.COM|05SOCIAL MEDIA MARKETINGS NEXT CHAPTERIntroductionThe rise of social media as a customer en

4、gagement channel has been steady since the pandemic.Its arguably the most lucrative marketing channel around in terms of potential returns.Not just the monetary gains but also the social capital it helps brands build by means of two-way interaction with consumers.“What we are finding with the evolut

5、ion of social media as a whole is that we are going back to the roots of communication.And the root of communication is sitting around a fire pit in the evening and just having a conversation,deeply focused on each other and being social,”says Ragy Thomas,CEO and founder,Sprinklr.However,this evolut

6、ion is posing considerable challenges to brands looking to establish a genuine connection with their audiences.The proliferation of social channels,abundance of unstructured data and frequent algorithm updates have made understanding customer needs difcult and engagement inefective.“One of the bigge