改变通话体验：通过端到端通话身份验证保护客户和您的品牌.pdf

1、VP,Product Jonjie Sena1Transforming the Call Experience:Protect Customers and Your Brand With End-to-End Call Authentication 2024 TransUnion LLC All Rights ReservedRobocalls,fraud and unknown callers have destroyed trust in phone calls:88%of business calls go unanswered1RobocallsUnknown callerSpam m

2、is-taggingCall spoofingRobocalls are the leading consumer complaint.There were 55B robocalls in 20232 Consumers lost$10B to fraud3 in 2023.The Caller Name displayed may be blank,unknown,or unavailable.Worse,it could identify a completely different enterprise.Mobile companies flag suspect calls to pr

3、otect consumers.But our experience shows 24%of legitimate calls are mislabeled and tagged as spam4.FTC reports imposter scams top the fraud list with a reported loss amount of nearly$2.7B,with the phone channel having the highest fraud loss per incident5.UnknownYour Company(800)123-4567Scam LikelyYo

4、ur Company(301)440-1234Source:1.Transunion(Neustar)-commissioned research by Boston Consulting Group,2017 2.Youmail,PR Newswire:“Youmail Robocall Index”,2024.3.FTC,Fraud Statistics Feb 9,2024 4.OMDIA Survey,2021 5 FTC Fraud Statistics,20242 2024 TransUnion LLC All Rights Reserved325%of legitimate ca

5、lls are mislabeled as spam.Missing or inaccurate authentication makes it worse1Phone remains leading channel,but 88%of business calls go unanswered2Call spoofing erodes your brand.Banks report 500%increase YoY3FTC reports imposter scams top the fraud list with a reported loss amount of nearly$2.7B,w

6、ith the phone channel having the highest fraud loss per incident4Enterprises face TWO trust issues in the phone channelCalls you want are not getting through1 Revenue missCalls you dont want are getting through2 Reputational damage,financial lossSPAM?MYCORP301-234-5678Source:1.TransUnion internal an