解决 Z 世代问题.pdf

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1、Solving for Gen ZVP,Financial Services,Research and ConsultingMichele Raneri 2024 TransUnion LLC All Rights ReservedZ Z 2024 TransUnion LLC All Rights ReservedZ Z Gen Z only Remote In person California Connecticut North Carolina Texas UK(using US credit)February-March 2024Interviews Over 1,200 consu

2、mers Gen Z asked about today Millennials asked about 10 years ago February 2024Surveys Gen Z 22-24 Year olds December 2023 Millennials 22-24 year olds December 2013Credit Data 2024 TransUnion LLC All Rights ReservedThe study honed in on 22-24 year olds at different time periods to level the comparis

3、on between the two generation groupsMillennials 30 44 22 24 Q4 2013 Gen Z 12 29 22 24 Q4 2023GenerationFull generation age rangeas Of 2023 Q4Timeframe for comparison analysisFocus age rangeM(-10)Z Z2024 US Financial Services Summit 2024 TransUnion LLC All Rights Reserved What comes to mind when you

4、think about credit?How did you build credit?What is your credit score?Interviews with Gen Z 2024 TransUnion LLC All Rights ReservedSource:TransUnion Consumer SurveyVideo:GENZ 1 2024 US Financial Services Summit 2024 TransUnion LLC All Rights ReservedInterviews with Gen Z What comes to mind when you

5、think about credit?How did you build credit?What is your credit score?2024 TransUnion LLC All Rights ReservedSource:TransUnion Consumer SurveyHow does Gen Z feel about credit?Survey 2024 TransUnion LLC All Rights ReservedTodays Gen Zs said they were more impacted financially by the COVID pandemic th

6、an Millennials said they were by the Great Financial CrisisSource:TransUnion Consumer Survey60%of Millennials said they had their finances negatively impacted by the Great Financial Crisis of 2007-0975%of Gen Z said they had their finances negatively impacted by the pandemic induced recessionM(-10)Z