搜索故事：两个校区在内部.ppsx

1、Search Stories:Two Campuses Running Search In-HouseMartin PerrineBaylor UniversityDan DerflingerPurdue UniversityErik JohnsonCollege BoardMartin PerrineAssociate Director of Enrollment Management MarketingBaylor UniversityDan DerflingerExecutive Director Enrollment Management Strategic Communication

2、s&InitiativesPurdue UniversityErik JohnsonDirector,Recruitment&Enrollment Success ManagementCollege BoardSlate Summit,June 2023Search Stories:Two Campuses Running Search In-House3Todays Agenda13Overview of SearchBaylor University Bringing Search In-HousePurdue University Evolution of SearchQuestion&

3、AnswerAn overview of the students opted into Search,year-over-year comparisons,and how Search works todayPrimary objectives of bringing Search in-house,Search features used,&lessons learnedEvolution of Search strategy,Search features used,&segmentation down-funnelAsk questions to learn more lessons5

4、24Search Best Practices&Next StepsEmerging Best Practice,Year 2 Subscription Updates,&Next StepsCompared to similar students who arent identified through Search,students who opt into CB Search and are contacted by colleges&universities are:Search is good for students25%more likelyto enroll at 4-year

5、 college31%more likely to graduate in 4 yearsReceiving 55%more offers of admission(1st Gen)Receiving 60%more offers of admission(challenging neighborhoods&schools)Receiving 65%more admission offers(underrepresented minority)Receiving 29%more offers of admission55%60%29%https:/allaccess.collegeboard.

6、org/new-research-links-student-search-service-participation-more-college-admission-offers65%25%31%5Increasing Pathways to SearchSAT WeekendEmail/SMS/SocialCollege ListsCB Account CreationOfficial SAT Practice(Khan)BigFuture ScholarshipsCB Account LoginBigFuture DaysReal TalkReferral MarketingSAT Sch