旅智科技：中国住宿业2023年度数据报告暨2024元旦假期预测（42页）.pdf

1、?CONTENTS01/20232023酒店业数据报告酒店业数据报告02/20232023宿业数据报告宿业数据报告03/20232023住宿业消费者为数据住宿业消费者为数据04/20242024元旦假期预订趋势预测元旦假期预订趋势预测Part0120232023酒店业数据报告酒店业数据报告?2023?OccADRRevPAR49.7%x x186.1?=92.5?OccADRRevPAR20232022Occ?Occupancy?ADR?Average?Daily?Rate?RevPAR?Revenue?Per?Available?Room?tips?2023?2023?50?/80?Occ5

2、3.1%60.7%59.1%60.6%58.4%45.3%48.2%57.4%45.3%46.6%44.9%45.0%46.5%50.8%46.2%42.6%48.4%48.4%54.4%59.4%49.1%48.2%49.7%50.8%0.0%10.0%20.0%30.0%40.0%50.0%60.0%70.0%1?2?3?4?5?6?7?8?9?10?11?12?2023?2022?53.0%82.0%0.0%10.0%20.0%30.0%40.0%50.0%60.0%70.0%80.0%90.0%50?80?2022-2023?Occ?太?告?2023?Occ?52.4%?2022?49

3、.7%?5.4%?50?Occ?53%?80?TOP?20%?82%?2023?237.8213.6204.3231.0218.7213.8244.1259.4227.3229.2210.6224.6177.2?209.3?181.6?169.3?206.3?174.0?199.2?206.6?173.0?172.9?180.4?172.6?0.050.0100.0150.0200.0250.0300.01?2?3?4?5?6?7?8?9?10?11?12?2023?2022?162.0?273.0?0.050.0100.0150.0200.0250.0300.050?80?2023?50?/

4、80?ADR2022-2023?ADR?ADR?7?8?1?2023?ADR?227.3?2022?186.1?22.1%?50?ADR?162?80?TOP?20%?273?2023?121.4129.7120.6140.0110.286.3117.6148.996.181.688.394.482.3?106.4?83.9?72.1?99.9?84.3?108.4?122.6?84.9?83.3?89.6?87.7?0.020.040.060.080.0100.0120.0140.0160.01?2?3?4?5?6?7?8?9?10?11?12?2023?2022?82.0?159.0?0.

5、020.040.060.080.0100.0120.0140.0160.0180.050?80?2023?50?/80?RevPAR2022-2023?RevPAR?RevPAR?RevPAR?119.1?2022?92.5?28.8%?50?RevPAR?82?80?TOP?20%?159?2023?ADR?Occ0.0%10.0%20.0%30.0%40.0%50.0%60.0%70.0%80.0%1?2?3?4?5?6?7?8?9?10?11?12?0-100?100-200?200-300?300-500?500-800?800-1200?1200?100-200?Occ?200-30

6、0?50%?1200?18.4%?Occ?7?8?45%?2023?ADR?23.9%45.0%18.1%8.6%2.5%0.9%1.0%0-100?100-200?200-300?300-500?500-800?800-1200?1200?83.5%11.0%3.4%1.2%0.9%1?2?3?4?5?65.4%9.6%3.6%2.2%1.9%17.4%?1?2?3?4?5?100?5.5%?200?10%?100-200?15%?1?83.5%?5?10%?2023?2022-2023?Occ?2022-2023?ADR?218.1?431.5?95.9?267.5?223.5?244.6