Meta：2023年App广告营销指南（76页）.pdf

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6、oid?(App Promotion Campaigns)?*?7?GPIR?GPIR+MIR?ROAS?ROAS?ROAS?Meta Install Referrer?Android?Meta?Meta?ROAS?Meta?出?Android?ROAS?Meta?Reels?02?Reels?Reels?Reels?Reels?Reels?Reels?Reels?02?1?2?Reels?Reels?Reels?15?3?Reels?Reels?Reels?39%?4?+39%+15?Reels?9:16?4.8%?5.1%?2.9%?1+5%Reel