通过数字标牌扩大覆盖范围并增加收入.pdf

1、Increasing reach and revenue through digital signagePeter Critchley TRISONTim Potter OneCinema MaximumImmersionQuantifying theEU Lobby32%Sales Uplift at ConcessionsDigital Signage Europe Report22%Increase in Future Ticket SalesEvent Industry News35%Reduction in Perceived Wait TimesLuma Research EU85

2、%Audience Attention ScoreLumen Research/NCMRevenue GenerationStandard menu items automatically swap for movie themed drinks before and after showtime.Dynamic pricing instantly adjusts pricing without redesigning assets.Menus change from morning coffee to evening cocktails using time of day automatio

3、n.Concessions&Dynamic SignageDigital HeritageBlending Tradition with AutomationAesthetic PreservationHigh-resolution LCD panels maintain the classic analogue feel without the manual labour.Zero-Touch UpdatesContent automatically syncs with the TMS(or POS)to display the right movie at the right time.

4、Box Office Dynamic DataDaily and weekly schedule,film advertisements,seat availability,and movie synopsis.Customised ContentSpecial format tags support premium experience promotion(adjustable design+size).Retail is DetailInnovationIn ActionImmersiveTake-OverOmnichannel ImpactA synchronised and brand

5、ed visual experience across the lobby,exterior signage,and the big screen.Interactive EngagementPowered by Weischer and the Cinedom Cologne,this model turns passive viewers into active participants.Any Questions?Tim PotterInternational Business Development+44 7884 582017(mobile)t.potteronecinema.dewww.onecinema.deIncreasing reach and revenue through digital signagePeter Critchley TRISONTim Potter OneCinema