Tinuiti：2026年第一季度数字广告基准报告-谷歌、Meta、亚马逊等公司的季度趋势分析（中译版）（29页）.pdf

1、2QUARTERLY TRENDS ACROSS GOOGLE,META,AMAZON,AND MOREThe Tinuiti Digital Ads Benchmark Report is based on anonymized performance data from advertising programs under Tinuiti management,with annual digital ad spend under management totaling over$4 billion.Samples are restricted to those programs that

2、have remained active and maintained a consistent strategy over the time periods studied.Unless otherwise noted,all figures are based on same-client growth.The trends and figures included are not meant to represent the official performance of any advertising platform or the experiences of every adver

3、tiser.Tinuiti is the largest independent performance marketing firm across Streaming TV and the Triopoly of Google,Facebook,and Amazon,with$4 billion in digital media under management and over 1,000 employees.METHODOLOGY ABOUT TINUITIT A B L E O F C O N T E N T SOverall TrendsSpending Growth Mostly

4、Higher Across Platforms as Pricing Growth Remains Muted03Paid SocialFacebook,Instagram,TikTok,Snapchat,and Pinterest05Paid SearchGoogle and Microsoft11Commerce MediaAmazon and Walmart18Video and DisplayYouTube,Prime Video,Netflix,GDN,and More23Q1 2026 Benchmark Report3Spending Growth Mostly Trending

5、 Higher Across Major US Digital Ad Platforms Even as Pricing Growth Remains MutedAcross Amazon Sponsored Products,Google search,Instagram,Facebook,and YouTube ads,four of the five largest digital ad segments in the US saw at least some acceleration in spending growth from Q4 2025 to Q1 2026.The lone

6、 exception was Amazon Sponsored Products,which saw a small dip in growth from a particularly strong Q4 result,but still managed to deliver the second highest rate of spending growth in Q1.Amazon Sponsored Product spending was up 21%year over year in Q1,driven by a 19%increase in clicks.These gains a