1、 2026 Nielsen Consumer LLC.All Rights Reserved.2026 Nielsen Consumer LLC.All Rights Reserved.South Korea On Premise Consumer Pulse ReportCGA by NIQ,March 2026 2026 Nielsen Consumer LLC.All Rights Reserved.This monthly On Premise Consumer Pulse report is intended to be a fast-turnaround temperature c
2、heck of the channel and the consumers who visit bars and restaurants in Korea.This study looks into their On Premise behaviour over the past month and tests visit intention for the month ahead.In other countries,this monthly check-in has become a staple for beverage suppliers and other businesses in
3、terested in the channel.These monthly updates will help interested parties to stay close to the consumers intentions and behaviours for our beloved On Premise channel.For this March 2026 issue,we surveyed 750 consumers(aged 19+)between 6thand 13thMarch.These consumers were situated across all the Ko
4、rea regions and must typically visit On Premise venues at least once within a 3-month period.CGAS MONTHLY CONSUMER PULSE 2026 Nielsen Consumer LLC.All Rights Reserved.OverviewOn Premise penetration remains stable,with drinks-led visitation remaining flat but food-led engagement showing steady,increm
5、ental growth since the start of the year.South Korean consumers have engaged with the On Premise on weekly basis more(+4pp)and have also spent 266k on average in March in the On Premise,with the average spend bouncing back after Februarys dip.Explore how to maintain or increase consumers weekly visi
6、tation rates and average On Premise spend On Premise visitation continues to be strong A significant share of consumers have never tried East Asian spirits in the On Premise.Amongst those who have,Sake is the clear favourite,followed by Kaoliang,with Japanese Shochu and Ergutou attracting smaller sh
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