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广大大&AdChampagne:2026年全球移动应用营销趋势白皮书(英文版)(90页).pdf

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1、2026 Global Mobile Apps Marketing Trends White P2LeverageSocialPeta to uncover the marketing strategies behind top-performing AI products,and gain insights and inspiration from advertisingdata across multiple dimensions,including global channels,media platforms,and advertisers.SocialPeta focuses on

2、the global AIGC industry,bringing together the latest ad creatives,AI tool rankings,and in-depth industry insights.We covermore than 80 countries and regions and over 80 major global advertising channels,including Facebook,Google,X,YouTube,TikTok,Unity,andmore.Our creative database has exceeded 1.6

3、billion ads and is updated on an hourly basis.As a leading global advertising intelligence platform,SocialPeta leverages its massive data assets and experience serving thousands of VIP clientsto provide practical methodologies for AIGC professionals,helping them build products that are more appealin

4、g to users worldwide.Global AI App Marketing Creative Intelligence HubA Comprehensive View of AI Product Marketing Strategies600WAPP advertisers1.7BAPP Ad Creatives120WDaily UpdatesAbout2AboutAdChampagne is a full-cycle mobile marketing agency.The team delivers high-performance campaignsdesigned to

5、accelerate the growth of your brand and business.They partner with the largest and most premiumtraffic sources,including TikTok,Unity,Facebook,Google UAC,AppLovin,Snapchat,Pinterest,Reddit,and other exclusive platforms.At the core of their philosophy are honesty and transparency they aim to improve

6、the professional andeveryday lives of everyone they work with.Today,AdChampagne brings together experienced media buyersand creators whose expertise and approach truly stand out.All the work is built on data,analytics,andproprietary optimization technologies developed in-house.4CONTENTS01Marketing O

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1. **市场趋势**:2025年全球移动应用营销支出达780亿美元(同比+13%),iOS增长35%,Android停滞。非游戏类(电商、金融、博彩)为主要驱动力。 2. **广告形式**:视频广告占70%,静态占20%,可玩广告占10%。核心指标CTR(0.5-1.7%)、CPI($2.5-$8)、7日留存(5-15%)。 3. **AI应用爆发**:AI广告主数量下降48%,但单主创意量增83%(达469个)。北美占66.1%创意,欧洲广告主最多。 4. **区域差异**:欧洲广告主最多(18.1万),大洋洲单主创意量最高。非游戏类中,娱乐类广告占比33.86%,阅读类25.15%。 5. **策略转变**:从“媒体驱动”转向“创意驱动”,互动广告(如可玩广告)增长快,Web2App漏斗成主流,提升留存与LTV。
AI营销趋势? 非游应用增长? 创意广告策略?
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