电通创意：2026下沉市场趋势报告：中国城乡乾坤大挪移（44页）.pdf

1、?2026?GUANG CUI?dentsu?务?INTRODUCTION.2中 国 城 乡 乾 坤 大 挪 移电 通 创 意 2 0 2 6 下 沉 市 场 趋 势 报 告?务?务?务?去务?务?务?2030?务?66%?GDP?2023?38%?40%?2024?4.8%?务?模?副?副?送?3中 国 城 乡 乾 坤 大 挪 移电 通 创 意 2 0 2 6 下 沉 市 场 趋 势 报 告?4?65%-70%?9?300?2,800?40,000?660,000?2024?4.9?2017?48%?2024?9?3.07?159.8?4.6%?1,000?80%?86.4%?2 0 2 6

2、?&?Z?20-40?83.3%?OLD MONEY NEW MONEY?3 6-4 0?务?务 2 0-3 5?5?2 0 2 6?去?OLD MONEY 36-40?APP?88.1%?61.2%?6?2 0 2 6?去?7?2 0 2 6?NEW MONEY 20-35?去?络?络?Trend 01Trend 02Trend 03?Trend 04?Trend 05?IMAX?络?络?副?副?副?络?对?去?30?副?Trend 06?副?去?6 Trends.8?2 0 2 6?9?2 0 2 6?确?割?45%?Z?去?36%?去?16.5?23%?13%?9%?&?8%?&?6%?

3、割?27.8%?18.7%?2.5%?10T R E N D 0 1?2 0 2 6?副?野?#?#?1.2?27.7?去?#?#?98?割?聊?VS?11?2 0 2 6?T R E N D 0 1?模?2023?44%?2024?47.3%?APP?务?46.6%?务?SUV?模?务?1634?58%?67.8%?务?务?1719?2023?务?45%?33%?割?City ride?12?2 0 2 6?T R E N D 0 1?去?务?副?务?去?去?2024?10?44.5%?52.4%?务?割?赠?确?务?13?2 0 2 6?T R E N D 0 1?14?2 0 2 6?务

4、?#?#?送?的?愿?务?送?2023?22%?务68%?55.5%?47%?务57%?副?送?15?2 0 2 6?T R E N D 0 2?。?30?27.8%?确?副?让?10?1,220?去?务?割?去?去?”?割?#?去#?2.1?去?副?16?2 0 2 6?T R E N D 0 2?割?务?赠?2024?7.7?7,200?匹?119?20232024?71?3.3?17?2 0 2 6?T R E N D 0 2?18?2 0 2 6?务?35%?2024?9?APP?9,726?务?副?务?75%?88%?72%?48%?50%?够?割?去?19?2 0 2 6?T R

5、E N D 0 3?务?割?务?28.5%?务?38%?30%?100-300?18%?42%?50%?3?模?20?2 0 2 6?T R E N D 0 3?去?务?70%?告?研?研?2025?33%?2024?21?2 0 2 6?T R E N D 0 3?务?务?3080?+?拿?24?AI?8?劵?3 0?对?78%?2024?9?13.8%?号?18.9%?劵?28.8%?劵?26.6%?22?2 0 2 6?T R E N D 0 3?务?/?务?愿?厅?+?劵?厅?2023?11?6.2 厅?务?167%?/?的?的?劵?副?副?23?2 0 2 6?T R E N D 0

6、 3?24?2 0 2 6?务?I M A X?2025?292.3厅?22.9%?56%?劵27.4%?35.7%?IMAX?107%?CINITY?54%?LUXE?60%?务?劵?劵?络?劵?络?劵NPC?劵?劵?研?社?220%?7?Z?去?劵?25?2 0 2 6?T R E N D 0 4?务?赠?务?愿?劵?匹?26?2 0 2 6?T R E N D 0 4?务?络 ART?络劵?络?劵?Livehouse?劵?56?络?3 厅?3,000?24?劵?对?研?1625?28.1%?2635?58.1%?1?络?络BA?2024?800厅?