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2021中国小酒馆消费者的消费目的调查
2021中国小酒馆消费者的消费目的调查
行业数据
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图片格式：PNG
图片大小：62KB
图片尺寸：1149*736
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所属报告：
海伦司-夜间消费连锁酒馆龙头单店模型开店空间广阔-220601（30页）.pdf
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图表22美伊冲突后美国消费者信心走低
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行业数据
2026-07-14
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2026年手机消费者的媒介心智演进中的重点
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行业数据
2026-07-08
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2026年不同细分市场的消费者购买手机时的信息渠道和购买渠道
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行业数据
2026-07-08
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大小代表消费者购买手机时的渠道份额
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竞争格局
2026-07-08
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2026年手机消费者的媒介心智演进模型
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行业数据
2026-07-08
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2026年初至今消费者服务板块跑输大盘30.6个百分点
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行业数据
2026-07-03
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2010年来中国消费者信心指数
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行业数据
2026-07-03
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提高消费者意识预计将推动沙特王国对可持续时
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行业数据
2026-07-01
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2026年消费者在喝什么？
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行业数据
2026-07-01
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图表5中国消费者信心指数
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行业数据
2026-07-01
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2025年上半年淘系平台面部精华油消费者成分偏好
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行业数据
2026-06-25
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Y2025消费者信心指数
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行业数据
2026-06-18
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图表：消费者购车决策因素（单位：%）
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行业数据
2026-06-18
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2023年宠物用品消费者购买类型
fCDotK3kubDnsbvlnosgICB8IOWNoOavlCAgICB8CnwtLS0tLS0tLS0tLS18LS0tLS0tLS0tfAp8IOa4hea0geaKpOeQhiAgIHwgNzkuMjAlICB8Cnwg5pyN6aWw5Ye66KGMICAgfCA1NC42MCUgIHwKfCDml6XnlKjlk4EgICAgIHwgNTIuOTAlICB8Cnwg5YW25LuW55So5ZOBICAgfCAyLjIwJSAgIHwKCui1hOaWmeadpea6kO+8muS6v+aspw==
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行业数据
2026-06-18
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行业数据
2026-07-30
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海伦司模式的核心在于满足消费者的社交需求。海伦司为其核心受众，提供了宝贵的空间价值，贩卖的是社交场景满足客户的微醺需求。比起酒水的口味，更重要的是为年轻群体提供一个休闲娱乐的空间。根据 NCBD 数据，61.5%的消费者去小酒馆是出于社交需要，58.6%的消费者是为了助兴，34.1%的消费者则是为了缓解压力。从消费者看重因素来看，氛围是小酒馆消费者最看重的因素，其次更看重酒的味道。海伦司为年轻人提供了一个真正的自由放松、毫无门槛的社交空间，正是这种无负担社交的场景体验和氛围形成了品牌的护城河。
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海伦司-夜间消费连锁酒馆龙头单店模型开店空间广阔-220601（30页）.pdf
海伦司各渠道价格对比（每瓶单价）
夜间经济业态模式对比
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