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21H1彩棠天猫旗舰明星单品销售结构变化
21H1彩棠天猫旗舰明星单品销售结构变化
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所属报告：
珀莱雅-深度报告：主品牌升级新渠道助力多品牌可期-210914（40页）.pdf
打包全文图表
相关数据
图24、聚焦美护板块（护肤+彩妆），2025年1-10月抖音领跑，天猫稳固基
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行业数据
2025-12-17
原图定位
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图表45毛戈平2025年618天猫彩妆类目跻身TOP3
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行业数据
2025-09-29
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618抖音及天猫平台彩妆类目品牌排名
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行业数据
2025-07-31
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2025年1-4月天猫彩妆香水美妆工具类类目品牌榜
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行业数据
2025-05-30
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天猫平台MGP品牌彩妆香水和护肤品类销售额同比增速走
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行业数据
2025-05-12
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2021~2024年天猫彩妆香水品类代表高端品牌均价（元）
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行业数据
2025-05-12
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天猫彩妆香水品类代表高端品牌均价2024年相比2021
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行业数据
2025-05-12
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图8、2023年天猫彩妆香水销售额top15品牌中，9个品牌底妆产品占比在
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行业数据
2025-03-11
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2024年天猫京东抖音彩妆香水品牌双十一榜单
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行业数据
2025-01-09
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珀莱雅及彩棠21-24年618天猫排名持续提升
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行业数据
2024-09-25
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2022-2024年“618”/“双11”天猫彩妆类目TOP20品牌榜
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其它
2024-07-02
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近期数次大促天猫护肤&彩妆前十品牌（以销售额计）
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其它
2024-06-03
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天猫彩妆销售额TOP10细分产品占比变化（2017vs2023）
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其它
2024-05-17
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淘宝天猫面部彩妆/底妆市场规模（亿元）
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市场规模
2024-01-22
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表2、天猫618彩妆品牌前序排名变化大，国货彩棠增长显著，前进9名
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抖音重点商品销售及天猫渠道比价情况
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