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近一年（20/7-21/6）粉底液/膏淘系平台销售额排
近一年（20/7-21/6）粉底液/膏淘系平台销售额排
行业数据
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逸仙电商-国货之光DTC美妆新秀-210728（38页）.pdf
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fCDlk4HniYwgfCDluILlnLrku73pop0gfAp8Oi0tLTp8Oi0tLTp8Cnwg6JSh5Y+4IHwgMTglIHwKfCDkvp3op4bot68gfCAxNSUgfAp8IOaYjuaciOmVnOeJhyB8IDklIHwKfCDlhbbku5YgfCA1OCUgfAoKKirotYTmlpnmnaXmupDvvJrlvJfoi6Xmlq/nibnmspnliKnmlofvvIzljY7ms7DnoJTnqbYqKg==
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竞争格局
2026-07-16
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热门品类2026年618期间全网销售额及表观同比增速
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行业数据
2026-07-16
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保健品行业的竞争格局变化趋势（按销售额）
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竞争格局
2026-07-16
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2023-2025年皇家销量靠前的处方粮产品的销售额及均价
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行业数据
2026-07-16
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行业数据
2026-07-14
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2026-07-10
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2026-07-30
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国际一线品牌普遍积累多年研发经验，拥有一定的技术和品牌壁垒，在面部精华、粉底液等品类上优势显著，且对于该类产品有自主生产能力，产业链把控强，行业领先地位短期难以撼动。根据淘系平台近一年区间（2020 年 7 月-2021 年 6 月）的销售额数据，粉底液/膏以及面部精华产品销量前五名均为海外一线品牌，且平均销售单价都在 100 元以上。国货品牌珀莱雅、完美日记在粉底液/膏品类也享有一定份额，但平均 70-90 元/件的价格显著低于头部品牌，在销售额上仍有差距。
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逸仙电商-国货之光DTC美妆新秀-210728（38页）.pdf
逸仙电商股权结构（截至2021年2月28日）
逸仙电商DTC收入占比（%）
逸仙电商DTC收入及增速（亿元，%）
科兰黎、EVELOM、达尔肤、皮可熊天猫旗舰店月销售额（百万元）
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