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海尔冰箱洗衣机零售额份额变化
海尔冰箱洗衣机零售额份额变化
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所属报告：
家电家居产业框架研究报告：家电+家居的下个十年：从深度分销走向高效零售（38页）.pdf
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fCDml7bpl7TmrrUgICAgICAgICAgIHwg6Zu25ZSu5oC75LiN6Imv6aKd5YeA5aKe77yI55m+5LiH77yJIHwKfC0tLS0tLS0tLS0tLS0tLS0tLXwtLS0tLS0tLS0tLS0tLS0tLS0tLS0tLS18CnwgMUgyNOebuOi+gzIwMjMgICAgICB8IDU1MDAwICAgICAgICAgICAgICAgICAgfAp8IDIwMjTnm7jovoMxSDI0ICAgICAgfCA4ODAwMCAgICAgICAgICAgICAgICAgIHwKfCAxSDI155u46L6DMjAyNCAgICAgIHwgODQwMDAgICAgICAgICAgICAgICAgICB8CnwgMjAyNeebuOi+gzFIMjUgICAgICB8IDUwMDAwICAgICAgICAgICAgICAgICAgfAoK6LWE5paZ5p2l5rqQ77ya5YWs5Y+46LSi5oql77yM5Lit5rOw6K+B5Yi456CU56m25omA
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目前家电行业中海尔已实现以门店零售额考核自身销售人员，从而做到以体系化、标准化的方式（门店装修及陈列、导购话术、活动推广、客户维护等多方面）指导终端零售的目的，在渠道体系理顺后，市场份额实现了快速有效的提升。方太公司的渠道管理模式也值得借鉴：经销商只保留投资职能，公司给予经销商稳定且相对合理的回报，但门店经营管理全部由公司的销售人员负责。此外，即将上市的公牛，也是依靠精细化的渠道与门店管理，在开关、插排这两类小市场，在五金店这种不起眼的街边小网点，成长为细分领域龙头，做到了年收入超过 70 亿的水平。
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家电家居产业框架研究报告：家电+家居的下个十年：从深度分销走向高效零售（38页）.pdf
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目前重点龙头公司的数据化系统一览
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