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空刻近8成消费者为精致宝妈
空刻近8成消费者为精致宝妈
行业数据
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图片大小：171KB
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所属报告：
食品行业中国C端意面行业深度报告：龙头引领空间打开-221223（21页）.pdf
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行业数据
2026-07-21
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图表22美伊冲突后美国消费者信心走低
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行业数据
2026-07-14
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2026年手机消费者的媒介心智演进中的重点
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行业数据
2026-07-08
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2026年不同细分市场的消费者购买手机时的信息渠道和购买渠道
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行业数据
2026-07-08
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大小代表消费者购买手机时的渠道份额
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竞争格局
2026-07-08
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2026年手机消费者的媒介心智演进模型
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行业数据
2026-07-08
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2026年初至今消费者服务板块跑输大盘30.6个百分点
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行业数据
2026-07-03
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2010年来中国消费者信心指数
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行业数据
2026-07-03
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提高消费者意识预计将推动沙特王国对可持续时
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行业数据
2026-07-01
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2026年消费者在喝什么？
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行业数据
2026-07-01
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图表5中国消费者信心指数
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行业数据
2026-07-01
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2025年上半年淘系平台面部精华油消费者成分偏好
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2026-06-25
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Y2025消费者信心指数
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行业数据
2026-06-18
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图表：消费者购车决策因素（单位：%）
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行业数据
2026-06-18
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2023年宠物用品消费者购买类型
fCDotK3kubDnsbvlnosgICB8IOWNoOavlCAgICB8CnwtLS0tLS0tLS0tLS18LS0tLS0tLS0tfAp8IOa4hea0geaKpOeQhiAgIHwgNzkuMjAlICB8Cnwg5pyN6aWw5Ye66KGMICAgfCA1NC42MCUgIHwKfCDml6XnlKjlk4EgICAgIHwgNTIuOTAlICB8Cnwg5YW25LuW55So5ZOBICAgfCAyLjIwJSAgIHwKCui1hOaWmeadpea6kO+8muS6v+aspw==
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行业数据
2026-06-18
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空刻横空出世，做大消费人群基数从而引领行业快速放量。2020 年开始，空刻意面横空出世，在产品端将酱料包与意面搭配在一起，形成速食意面，更加贴近中国市场消费者的消费习惯，在营销端则通过抖音/小红书KOL 种草、梯媒广告等形式精准聚焦消费升级主流人群（Z 世代、精致妈妈、资深中产等），总体而言，在空刻发力之下，意面消费群体得到了显著扩充，进而带动中国 C 端整体意面销售规模的加速扩容。从数据上看，2019-2021 年，空刻意面线上直营主要平台的下单活跃客户数从 4万人攀升至 321 万人，这其中近 8 成均为 18-40 岁的 1/2 线城市女性（称为精致宝妈），在此带动下，2020/2021 年 C 端意面销售额分别同比增长54%/33%，其中 44%/55%的增量来自于空刻意面贡献；从淘系渠道看，2017-2019 年淘系渠道速食意面销售额 CAGR 为 14%，2019-2022 前 11个月则达到 76%。
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食品行业中国C端意面行业深度报告：龙头引领空间打开-221223（21页）.pdf
参考妙可蓝多经验，预计2026年空刻意面收入规模达到31亿元，
2022年双十一天猫平台空刻逆势增长且在品类中处于寡头垄断地位
空刻意面在规格/口味/面条形状方面持续创新
空刻与主要竞品对比在口味创新以及品控方面优势显著
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