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益海嘉里食用油产品发展历程
益海嘉里食用油产品发展历程
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【公司研究】金龙鱼-巨无霸粮食帝国向厨房全品类的进击-20201218（42页）.pdf
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图18、我国居民人均食用油消耗量（千克/年）
fCDlubTku70gfCDlsYXmsJHkurrlnYfpo5/nlKjmsrnmtojotLnph4/vvIjljYPlhYsv5bm077yJIHwKfC0tLS0tLXwtLS0tLS0tLS0tLS0tLS0tLS0tLS0tLS0tLS0tLS0tLS0tfAp8IDIwMTMgfCAxMi43ICAgICAgICAgICAgICAgICAgICAgICAgICAgICB8CnwgMjAxNCB8IDEwLjQgICAgICAgICAgICAgICAgICAgICAgICAgICAgIHwKfCAyMDE1IHwgMTAuNiAgICAgICAgICAgICAgICAgICAgICAgICAgICAgfAp8IDIwMTYgfCAxMC42ICAgICAgICAgICAgICAgICAgICAgICAgICAgICB8CnwgMjAxNyB8IDEwLjQgICAgICAgICAgICAgICAgICAgICAgICAgICAgIHwKfCAyMDE4IHwgOS42ICAgICAgICAgICAgICAgICAgICAgICAgICAgICAgfAp8IDIwMTkgfCA5LjUgICAgICAgICAgICAgICAgICAgICAgICAgICAgICB8CnwgMjAyMCB8IDEwLjQgICAgICAgICAgICAgICAgICAgICAgICAgICAgIHwKfCAyMDIxIHwgMTAuOCAgICAgICAgICAgICAgICAgICAgICAgICAgICAgfAp8IDIwMjIgfCAxMC4wICAgICAgICAgICAgICAgICAgICAgICAgICAgICB8CnwgMjAyMyB8IDEwLjAgICAgICAgICAgICAgICAgICAgICAgICAgICAgIHwKfCAyMDI0IHwgOS43ICAgICAgICAgICAgICAgICAgICAgICAgICAgICAgfAoK6LWE5paZ5p2l5rqQ77yaV2luZO+8jOWFtOS4muivgeWIuOe7j+a1juS4jumHkeiejeeglOeptumZouaVtOeQhg==
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行业数据
2026-02-28
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图22、2024年分省区人均食用油消费量（
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行业数据
2026-02-28
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2021年食用油市场各地区规模
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市场规模
2026-01-08
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婴童食用油/核桃油top10品牌市场份额情况
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竞争格局
2026-01-08
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2025年9月食用油价格环比-0.1%
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行业数据
2025-10-28
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2010年来我国包装食用油消费量
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2025-08-27
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我国食用油进口分布（2024）
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行业数据
2025-08-27
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2014-2024年我国食用油供给情况
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行业数据
2025-08-27
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我国不同类别食用油消费情况（2022/23）
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2025-08-27
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2014-2024年我国食用油供给来源分布
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行业数据
2025-08-27
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我国废弃食用油脂供应商结构图（%）
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2025-08-08
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2013-2023中国居民人均食用油消费量（千克）
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行业数据
2025-05-22
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图表48美国墨西哥湾餐废食用油到岸月均价
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行业数据
2025-04-21
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生产生物柴油、SAF所需原料油脂包括可食用油脂、非粮油脂、废弃油脂或藻类油脂、二氧化碳或生物质
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主打差异化卖点，从调味到健康营养升级。食用油行业产品同质化水平较高，因此通过差异化产品才能抢占消费市场。金龙鱼第二代调和油引领了食用油行业的一次革命。2002 年，金龙鱼根据脂肪酸均衡原理，研发出的竞争壁垒高以及竞品难以模仿的差异化产品——第二代调和油，借用保健品和脂肪酸平衡概念，让消费者对于食用油的认知从调味属性升级到健康营养属性。并且通过引入简单好记的 1：1：1 的新概念，结合大量广告营销，迅速进入中国家庭，知名度快速拉升，推动 2003 年金龙鱼小包装食用油销量突破 100 万吨。2010 年金龙鱼推出深海鱼油调和油，富含 DHA（俗称脑黄金）、EPA（俗称血管清道夫）和 ALA 三大营养成分。在玉米油推广上，金龙鱼选取胆固醇的天然克星——植物甾醇为技术卖点，将植物甾醇玉米油定位于“我的健康心管家”。在菜籽油方面，2004 年公司将国产四级高芥和进口一级低芥酸菜籽油调配出颜色金黄、油香芬芳的 AE 纯香菜籽油，强化添加了维生素 A 和维生素 E，之后金龙鱼又推出了透明新包装的 VA 食用油产品，AE 纯香菜籽油成为金龙鱼旗下销量最高的菜籽油产品。
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【公司研究】金龙鱼-巨无霸粮食帝国向厨房全品类的进击-20201218（42页）.pdf
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