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中国游戏出海渗透率仍有较大的空间
中国游戏出海渗透率仍有较大的空间
行业数据
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所属报告：
科技行业深度研究：弯道处孕育机遇超车时各显神通-221021（51页）.pdf
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fCDlk4HniYwgfCDnur/kuIrplIDph4/luILljaDnjocgfAp8Oi0tLTp8Oi0tLTp8Cnwg6Zu36bif5Yib5pawIHwgNTAlIHwKfCBYUkVBTCB8IDIxLjglIHwKfCDmmJ/nuqrprYXml48gfCA4LjElIHwKfCBWSVRVUkUgfCA2LjclIHwKfCDlhbbku5YgfCA1LjUlIHwKfCBSb2tpZCB8IDQuMCUgfAp8IOmbt+elniB8IDIuMSUgfAp8IElOTU8gfCAxLjklIHwKCioq6LWE5paZ5p2l5rqQ77yaKiog5rSb5Zu+56eR5oqA77yM5Y2O5rOw56CU56m2
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图6：丨按国家划分的使用各AI工具的受访者比例(渗透率，%)
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2026-07-21
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图4：.全要素生产率、人均资本和人均GDP指数（2001年=100），肯尼
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2026-07-21
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图16：.储备与进口覆盖率，2022年1月至2026年6月（月末数据
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2026-07-21
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图17：.肯尼亚国债收益率曲线 （百分比）
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2026-07-21
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图4.1：.过去十年英国生产率增长疲弱
IyMjIOihqDHvvJrlr7nlubTlnYdHRFDlop7plb/nmoTotKHnjK7vvIjnmb7liIbngrnvvIkKCnwg5Zyw5Yy6IHwg5pe26Ze05q61IHwg5aSa6KaB57Sg55Sf5Lqn546HIHwg5oC75bel5L2c5pe26Ze0IHwg5oC76LWE5pys5pyN5YqhIHwgR0RQ5aKe6ZW/IHwKfDotLS06fDotLS06fDotLS06fDotLS06fDotLS06fDotLS06fAp8ICoq6Iux5Zu9KiogfCAxOTk14oCTMjAwOSB8IDEuMjAgfCAwLjQwIHwgMC42MCB8IDIuMzAgfAp8IHwgMjAxMOKAkzE5IHwgMC4zNSB8IDEuMDUgfCAwLjYwIHwgMi4wMCB8CnwgfCAyMDIw4oCTMjIgfCAwLjMwIHwg4oCTMC4xNSB8IDAuNDUgfCAwLjY1IHwKfCAqKuS4g+WbvembhuWbolwqKiogfCAxOTk14oCTMjAwOSB8IDAuNTUgfCAwLjg1IHwgMS4xNSB8IDIuNTUgfAp8IHwgMjAxMOKAkzE5IHwgMC4zOCB8IDAuNzAgfCAwLjc1IHwgMS44NSB8CnwgfCAyMDIw4oCTMjIgfCAwLjgyIHwgMC4zOCB8IDAuNzIgfCAxLjkyIHwKfCAqKue7j+WQiOe7hOe7hyoqIHwgMTk5NeKAkzIwMDkgfCAwLjQ4IHwgMC4yNSB8IDAuOTAgfCAxLjY4IHwKfCB8IDIwMTDigJMxOSB8IDAuNjggfCAwLjQ3IHwgMC40MiB8IDEuNjUgfAp8IHwgMjAyMOKAkzIyIHwgMC4xMiB8IDAuMTggfCAwLjM4IHwgMC43OCB8CgojIyMg6KGoMu+8mueUn+S6p+eOh+WinumVv+aMh+aVsO+8iOWunumZheavj+Wwj+aXtkdEUOS6p+WHuu+8jDIwMTDlubQ9MTAw77yJCgp8IOW5tOS7vSB8IOiLseWbvSB8IOe7j+WQiOe7hOe7hyB8IOS4g+WbvembhuWbolwqIHwg5YW25LuW5LiD5Zu96ZuG5Zui5Zu95a62IHwKfDotLS06fDotLS06fDotLS06fDotLS06fDotLS06fAp8IDE5OTUgfCA3NyB8IDc4IHwgODQgfCA3MiB8CnwgMjAwMCB8IDg4IHwgODUgfCA5MCB8IDgyIHwKfCAyMDA1IHwgOTcgfCA5OCB8IDk5IHwgOTUgfAp8IDIwMTAgfCAxMDAgfCAxMDAgfCAxMDAgfCAxMDIgfAp8IDIwMTUgfCAxMDMgfCAxMDYgfCAxMDUgfCAxMDQgfAp8IDIwMTggfCAxMDYgfCAxMTAgfCAxMDcgfCAxMDkgfAp8IDIwMTkgfCAxMDggfCAxMTIgfCAxMDggfCAxMTIgfAp8IDIwMjAgfCAxMTkgfCAxMTQgfCAxMTEgfCAxMTMgfAp8IDIwMjEgfCAxMDUgfCAxMTUgfCAxMTEgfCAxMTAgfAp8IDIwMjIgfCAxMDcgfCAxMTYgfCAxMTEgfCAxMDggfAoKLS0tCgoqKui1hOaWmeadpea6kO+8mioqIOe7j+WQiOe7hOe7h+eUn+S6p+WKm+e6suimge+8iOaVsOaNruW6k++8ieOAgiAgCioq5pWw5o2u6ZO+5o6l77yaKiogU3RhdExpbmsgMiBodHRwczovL3N0YXQubGluay9rMmhudGMgIAoKKirms6jvvJoqKiBHN1wq5oyH55qE5piv6Zmk6Iux5Zu95aSWRzflm73lrrbnmoTnroDljZXlubPlnYflgLzvvJvooajkuK3mlbDmja7kuLrmoLnmja7ljp/lm77ooajnm67mtYvkvLDnrpfnmoTov5HkvLzlgLzjgII=
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2026-07-21
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图4.3：英国各地区劳动生产率差异显著
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2026-07-21
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图4.8：.英国各地区技能短缺和职位空缺率存在显著差异
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2026-07-21
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图4.4：.英国大部分生产率差异源于地区内部差异，而非地区间差异
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