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中国小酒馆消费者更看重的因素
中国小酒馆消费者更看重的因素
行业数据
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所属报告：
海伦司-港股公司研究报告-酒馆市场广阔龙头扬帆起航-230403（24页）.pdf
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行业数据
2026-07-21
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图表22美伊冲突后美国消费者信心走低
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行业数据
2026-07-14
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2026年手机消费者的媒介心智演进中的重点
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行业数据
2026-07-08
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2026年不同细分市场的消费者购买手机时的信息渠道和购买渠道
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行业数据
2026-07-08
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大小代表消费者购买手机时的渠道份额
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竞争格局
2026-07-08
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2026年手机消费者的媒介心智演进模型
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行业数据
2026-07-08
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2026年初至今消费者服务板块跑输大盘30.6个百分点
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行业数据
2026-07-03
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2010年来中国消费者信心指数
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行业数据
2026-07-03
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提高消费者意识预计将推动沙特王国对可持续时
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行业数据
2026-07-01
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2026年消费者在喝什么？
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行业数据
2026-07-01
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图表5中国消费者信心指数
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行业数据
2026-07-01
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2025年上半年淘系平台面部精华油消费者成分偏好
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行业数据
2026-06-25
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Y2025消费者信心指数
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行业数据
2026-06-18
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图表：消费者购车决策因素（单位：%）
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行业数据
2026-06-18
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2023年宠物用品消费者购买类型
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行业数据
2026-06-18
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夜间社交氛围更好，小酒馆提供平价社交。除了饮酒以外，社交也是当下年轻人的一大需求。根据《2021中国夜间经济最新发展报告》的数据，中国小酒馆里的消费者有超过 6成是出于社交需要，出于助兴和聚会需求的比例也超过 5成，“以酒会友”也因此成为了当下年轻人主流社交方式之一。由于小酒馆的环境噪音较小，背景音乐也更舒缓一些，相比嘈杂的夜店和 KTV等夜间娱乐场所更适合进行交谈。同时，我们也看到，有 7成以上的消费者更注重酒馆的氛围，有超过一半的消费者会考虑价格因素，说明除了社交氛围外，单次消费价格的高低也会影响消费者的消费选择。与其他夜间消费场所相比，小酒馆的人均消费更亲民，酒类等饮品的溢价相对较低，给消费者营造了平价的社交环境，因此也会有越来越多年轻人选择踏入小酒馆。
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海伦司-港股公司研究报告-酒馆市场广阔龙头扬帆起航-230403（24页）.pdf
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