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2016年至今传媒行业商誉及资产减值损失规模

行业数据

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所属报告：

传媒行业深度：竞争优势显著关注优质传媒湘股-220913（21页）.pdf

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整体来看，上半年疫情严重拖累业绩表现。1）从近三年来看，商誉风险释放带动ROE 回升。2019 年-2021 年，全国传媒行业上市公司分别实现营收 5012.80 亿元、4883.66亿元和 5336.87 亿元，同比增速分别为 3.81%、-2.58%和 9.28%；分别实现归母净利润 74.71亿元、212.64 亿元和 386.86 亿元，同比增速分别为-17.14%、184.63%和 81.93%。在 2014年-2015 年创业板牛市时，传媒上市公司大量开展并购重组，积累了巨额商誉，2017 年传媒行业上市公司商誉规模高达 1302.80 亿元。2019 年-2021 年全国传媒行业上市公司的资产减值损失分别高达 361.98 亿元、273.30 亿元和 129.66 亿元，严重侵蚀了同期净利润。但随着资产减值风险的逐步释放，2021 年底传媒行业上市公司商誉已经降低至 710.32 亿元。随着资产减值规模减少，传媒上市公司盈利能力开始逐年回升，2019 年-2021 年，传媒行业上市公司 ROE 分别为 1.25%、3.50%、5.98%，但仍大幅低于同期全部 A 股的平均 ROE 水平（8.55%、7.82%、8.37%）。2）上半年业绩尚未恢复至疫情前水平。2022 年上半年，全国疫情多点散发，全国传媒行业上市公司实现营收 2392.17 亿元，较 2019 年同期增长 8.23%；较 2021 年同期增速为-6.85%、大幅低于同期全部 A 股的营收增速（9.24%）。2022 年上半年，全国传媒行业上市公司实现归母净利润 219.09 亿元，较 2019年同期增速为-8.27%，尚未恢复至疫情前水平；较 2021 年同期增速为-25.15%、大幅低于同期全部 A 股的归母净利润增速（3.95%）。2022 年上半年，全国传媒行业上市公司ROE 为 3.33%，低于去年同期的 4.72%，也低于同期全部 A 股的平均 ROE 水平（4.75%）。后续随着疫情防控平稳、商誉风险释放，预计其业绩将逐步修复、ROE 也将逐步回归常态化水平。

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