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某传奇客户出价方式ROI效果
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百度：游戏行业投放方法论（34页）.pdf
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种草扩大TI规模，带动种草直达ROI提升
fCDmnIjku70gfCDlnKjmipVTUFUgVEnlnYflgLwgfAp8LS0tLS0tfC0tLS0tLS0tLS0tLS0tLS18CnwgN+aciCAgfCA0LjIzICAgICAgICAgICB8CnwgOOaciCAgfCA4LjM5ICAgICAgICAgICB8CnwgOeaciCAgfCAxMi4wNiAgICAgICAgICB8CnwgMTDmnIggfCAyNy4xNCAgICAgICAgICB8CnwgMTHmnIggfCAxMi4zMCAgICAgICAgICB8CnwgMTLmnIggfCA3Ljk1ICAgICAgICAgICB8CgrotYTmlpnmnaXmupDvvJpb5pyq5piO56Gu5qCH5rOoXQ==
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Figure 8： Primary benefits of AI (beyond expected ROI) — by AI maturity level*
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图4：对将AI融入运营的信心—按回报率（ROI）水平
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Figure 7： Primary benefits of AI (beyond expected ROI) — overall results
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行业数据
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ROI估算（内销收入/宣传费用）
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不同Robo/无人类型的客户采购ROI测算（单位：售价万元，单车净收益为元，%）
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珀莱雅2020年双抗精华大单品推出后带动品牌ROI及复购提升
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ROI与AI接入程度正相关
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润本各平台ROI水平（线上直销）
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润本股份不同电商平台ROI与其他同业品牌对比（%）
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2024-08-02
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适用范围：对ROI有要求的客户，ROI出价系统会直接优化客户的深度ROI投放效果
投放要求：除浅层激活外(优化模型并通过激活时间确认口径）也需要回传具体的深层的付费金额，以保证模型ROI优化效果
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百度：游戏行业投放方法论（34页）.pdf
单日ROI：
覆盖20-30岁年龄阶段
某模拟经营类游戏日消趋势
某仙侠游戏出价方式7日RO1对比
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