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图表10火星人收入规模迅速增长（亿元）
图表10火星人收入规模迅速增长（亿元）
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所属报告：
清洁电器行业深度研究报告：海外逐鹿国牌扫地机的星辰大海-240313（36页）.pdf
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火星人领先于其他集成灶企业早早布局新零售下沉渠道
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2023-04-23
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图422022年1-7月线上TOP10集成灶新品中火星人占四款
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2023-03-29
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图53火星人线上、线下经销收入及其增速
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2023-03-29
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图38火星人研发费用居行业前列
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2023-03-29
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图47火星人销售模式
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2023-03-29
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图39截至2022H1，火星人拥有最多专利技术
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2023-03-29
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图65火星人历史动态市盈率走势
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2023-03-29
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图562021年火星人线上收入为9.69亿元
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2023-03-29
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图1火星人发展历程
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2023-03-29
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火星人销售费用绝对金额领先于竞争对手
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2023-03-29
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海外扫地机起步较早形成惯性，后续中国品牌有望享受行业发展红利。若从行业角度归因当前海外扫地机的产品结构，我们认为主要系海外起步较早，前期产品多以随机或视觉导航为主，因此以 iRobot 为代表的海外龙头通过先发优势已占据消费者心智，但伴随中国系品牌的技术优势逐步凸显，后续有望率先享受行业发展红利。以集成灶为例，早年美大在第一代环吸和第二代侧吸占据优势，而火星人则由第三代蒸箱型产品起家，因此在集成灶行业迭代过程中充分享受行业红利，收入增速长期领先美大。
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清洁电器行业深度研究报告：海外逐鹿国牌扫地机的星辰大海-240313（36页）.pdf
图表9iRobot全球扫地机份额遥遥领先（2014）
图表70未来中国扫地机品牌成长空间广阔（亿元）
图表7中国扫地机产品力明显领先（2023M1-M10）
图表69亚马逊线上份额中国品牌持续提升
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2025-11-11
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