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火星人销售费用绝对金额领先于竞争对手
火星人销售费用绝对金额领先于竞争对手
行业数据
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所属报告：
火星人-公司深度报告：产品营销齐发力引领行业破势出-230327（32页）.pdf
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相关数据
图14.2020–2026Q1公司销售费用率与可比板块对比
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行业数据
2026-07-21
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乘用车整车企业销售费用率（%）及同环比变化（pct）
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行业数据
2026-07-20
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乘用车企业销售管理费用率（%）
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行业数据
2026-07-20
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会稽山销售及研发费用率（%）
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行业数据
2026-07-08
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1Q2026销售费用率为18.10%，同比下降0.78pct
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行业数据
2026-06-09
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2010-1Q26年乘用车企销售费用率（%）
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行业数据
2026-05-13
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2010-1Q26年零部件企业销售费用率（%）
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行业数据
2026-05-13
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2022-2025年鸣鸣很忙的销售费用率
fCDlubTku70gfCDplIDllK7otLnnlKjnjocgfCDnrqHnkIbotLnnlKjnjocgfAp8LS0tLS0tfC0tLS0tLS0tLS0tLXwtLS0tLS0tLS0tLS18CnwgMjAyMiB8IDMuNzElICAgICAgfCAxLjQwJSAgICAgIHwKfCAyMDIzIHwgMy4xNiUgICAgICB8IDEuMTQlICAgICAgfAp8IDIwMjQgfCAzLjc1JSAgICAgIHwgMC45OSUgICAgICB8CnwgMjAyNSB8IDMuNjIlICAgICAgfCAxLjQwJSAgICAgIHwKCui1hOaWmeadpea6kO+8mum4o+m4o+W+iOW/meaLm+iCoeS5pu+8jOWFrOWPuOWFrOWRiu+8jOS4nOWMl+ivgeWIuA==
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行业数据
2026-05-06
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万辰集团2023-2025年销售费用率
fCDlubTku70gICB8IOmUgOWUrui0ueeUqOeOhyB8CnwtLS0tLS0tLXwtLS0tLS0tLS0tLS18CnwgMjAyMiAgIHwgMy4wMCUgICAgICB8CnwgMjAyMyAgIHwgNC42NyUgICAgICB8CnwgMjAyNCAgIHwgNC40MyUgICAgICB8CnwgMjAyNSAgIHwgMy41OSUgICAgICB8CgrotYTmlpnmnaXmupDvvJrlhazlj7jlhazlkYrvvIzkuJzljJfor4HliLg=
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行业数据
2026-05-06
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2025年乳品板块销售费用率同比-0.3pct，期
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行业数据
2026-05-06
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圣贝拉销售费用率低于同业（%）
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行业数据
2026-04-28
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2020-2024年销售费用
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行业数据
2026-04-27
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行业数据
2026-04-20
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图表302019-2024瑞幸销售费用率
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行业数据
2026-04-13
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火星人营销投入高，后起之秀强势追赶。行业横向对比来看，火星人虽然起步晚于竞争对手，但自成立以来，其营销投入绝对金额领先行业，以 2021 年为例，火星人、美大、亿田、帅丰销售费用分别为 5.07/2.43/2.37/1.20 亿元，火星人的营销投入约为美大与亿田的两倍。从费用率角度看，火星人销售费用率不仅明显高于竞争对手，且自2018 年以来，其销售费用率始终维持在 22%左右，与传统厨电龙头老板电器、华帝股份销售费用率基本处于同一水平。
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火星人-公司深度报告：产品营销齐发力引领行业破势出-230327（32页）.pdf
表6各集成灶企业在小红书、抖音等平台上的粉丝数（截至2022年9月底）
表5火星人经销商线上提货返利情况
表3集成灶发展历程
表1主要集成灶企业成立时间
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