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MAT2020-2022淘系整体大美容市场销售规模
MAT2020-2022淘系整体大美容市场销售规模
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清渠数据：2023中国新消费趋势白皮书（41页）.pdf
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MAT2020-2022淘系乳制品行业不同类型品牌份额变化
fCDlk4HniYznsbvlnosgICB8IE1BVDIwMjAgfCBNQVQyMDIxIHwgTUFUMjAyMiB8CnwtLS0tLS0tLS0tLS18LS0tLS0tLS0tfC0tLS0tLS0tLXwtLS0tLS0tLS18Cnwg5YWo5Zu95aSn54mMICAgfCA2MCUgICAgIHwgNTglICAgICB8IDU3JSAgICAgfAp8IOWMuuWfn+WTgeeJjCAgIHwgMTUlICAgICB8IDE3JSAgICAgfCAxOCUgICAgIHwKfCDov5vlj6Plk4HniYwgICB8IDIwJSAgICAgfCAxOSUgICAgIHwgMTklICAgICB8Cnwg5paw6ZSQ5ZOB54mMICAgfCA1JSAgICAgIHwgNiUgICAgICB8IDYlICAgICAgfAoK6LWE5paZ5p2l5rqQ77ya5Zu+6KGo5qCH6aKY5omA56S6
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图表41MAT2020天猫坚果品类搜索热词
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据数据显示2022年1月女性消费者悦己消费关注度在整体关注中贡献占比明显高于家庭类消费，其中护肤美妆品类为女性重点关注品类并仍保持较高的偏好度。从消费数据来看，MAT2020-2022三年间在外部环境低迷的情况下，大淘宝整体大美容市场仍实现了近20%的复合增长。女性消费从家庭消费逐步向悦己消费转变，变美为主题消费仍为女性关注主流。
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清渠数据：2023中国新消费趋势白皮书（41页）.pdf
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近一年淘系30-40岁+人群宠物服饰TOP搜索词
MAT2022年30-40岁+人群消费趋势宠物配饰
MAT2020-2022淘系宠物服饰
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2026-01-08
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