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MAT2020-2022年淘系宠物市场消费规模
MAT2020-2022年淘系宠物市场消费规模
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清渠数据：2023中国新消费趋势白皮书（41页）.pdf
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市场规模
2026-04-10
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美国宠物食品市场规模（百万美元）
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市场规模
2026-04-10
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宠物食品及用品品类市场规模及增速（百万美
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市场规模
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近年来，伴随着中国空巢、丁克和独居家庭的增多，陪伴和情感寄托等因素，中国养宠人群持续并高速增加。同时在社交平台宠物相关笔记内容讨论热烈，从有宠的居家生活、到宠物出行穿搭，再到宠物食谱；风格迥异生活记录随处可见“毛孩子”的身影，比起最原始的“看家护院”的本领，宠物逐渐承担着情感寄托的功能。宠物主人们在给自家的“毛孩子”的消费也绝不手软，据淘系最新数据显示，MAT2020-2022年淘系宠物市场消费规模持续攀升并保持高速增长。
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清渠数据：2023中国新消费趋势白皮书（41页）.pdf
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