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红蛮腰抖音销售额占比维持高位
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上美股份-港股公司研究报告-春华秋实厚积薄发-240325（35页）.pdf
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fCDlk4HniYwgfCDluILlnLrku73pop0gfAp8Oi0tLTp8Oi0tLTp8Cnwg6JSh5Y+4IHwgMTglIHwKfCDkvp3op4bot68gfCAxNSUgfAp8IOaYjuaciOmVnOeJhyB8IDklIHwKfCDlhbbku5YgfCA1OCUgfAoKKirotYTmlpnmnaXmupDvvJrlvJfoi6Xmlq/nibnmspnliKnmlofvvIzljY7ms7DnoJTnqbYqKg==
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竞争格局
2026-07-16
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热门品类2026年618期间全网销售额及表观同比增速
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行业数据
2026-07-16
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保健品行业的竞争格局变化趋势（按销售额）
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竞争格局
2026-07-16
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2023-2025年皇家销量靠前的处方粮产品的销售额及均价
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行业数据
2026-07-16
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行业数据
2026-07-14
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2026-07-10
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2026-07-30
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目标中青年女性，产品力突出，红蛮腰维持强势增长。根据达多多抖音数据，红蛮腰套盒成交画像女性占比高，达 72.79%；从年龄分布来看，31-40 岁居多，占比 41.35%（2024年 3 月 11 日）。据魔镜数据，2023 年，红蛮腰套盒抖音总销售额 16.97 亿元/yoy2436%，销售量 434.8 万/yoy2274%，荣获“抖 in 百大美力好物金榜”悦己式护肤 2023 金榜产品。24 年 1 月，红蛮腰虽增速略有下滑，但仍保持高速增长，销售额 5.84 亿元/yoy1098%。得益于红蛮腰知名度扩散，红蛮腰占韩束抖音总销售额比例始终较高，23 年 3 月至 24 年 2
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