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图表13户外运动群购决策影响因素（%）
图表13户外运动群购决策影响因素（%）
行业数据
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图片尺寸：1109*849
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所属报告：
大消费行业年度策略报告：新兴需求领航传统消费破局-251213（53页）.pdf
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自研数据
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图3-12020-2030年全球户外运动产业总规模及同比增速变化，单位：亿美元
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自研数据
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图3-262020-2030年欧洲户外运动产业总规模及同比增速变化，单位：亿美元
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自研数据
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图4-22020-2030年中国户外运动产业总规模及同比增速变化 单位：亿元
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自研数据
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2023年美国户外运动参与人数占比
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行业数据
2026-01-05
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2017-2027E全球户外运动爱好者人数规模
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市场规模
2025-12-19
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图16.全球户外运动爱好者人数
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2025-12-16
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图表14户外运动群购决策影响因素（%）
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2025-12-16
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图14、美国户外运动参与率加速提升
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图表11 户外运动 群的运动类型偏好 TOP10 图表12 户外运动 群购物品类偏好 资料来源： MobTech《2024年户外运动 群洞 报告》，平 证券 资料来源： MobTech《2024年户外运动 群洞 报告》，平 证券研究所 研究所 备注：N=100，取自库润调研数据 备注：N=100，取自库润调研数据 我 认为，户外运动风潮在一 程度上拉动 户外鞋服装备的消费需求， 不同群 的消费偏好存在 异。根据 MobTech《2024年户外运动 群洞 报告》，年轻 更关注外观和 格，中年 更看重穿着的舒适性。
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