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图表14户外运动群购决策影响因素（%）
图表14户外运动群购决策影响因素（%）
行业数据
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图片格式：PNG
图片大小：553KB
图片尺寸：1213*849
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所属报告：
大消费行业年度策略报告：新兴需求领航传统消费破局-251213（53页）.pdf
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图3-432020-2030年亚太户外运动产业总规模及同比增速变化，单位：亿美元
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图3-12020-2030年全球户外运动产业总规模及同比增速变化，单位：亿美元
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图3-262020-2030年欧洲户外运动产业总规模及同比增速变化，单位：亿美元
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自研数据
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图4-22020-2030年中国户外运动产业总规模及同比增速变化 单位：亿元
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自研数据
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2017-2027E全球户外运动爱好者人数规模
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市场规模
2025-12-19
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图16.全球户外运动爱好者人数
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行业数据
2025-12-16
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图表13户外运动群购决策影响因素（%）
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2025-12-16
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图14、美国户外运动参与率加速提升
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2025-12-15
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图表11 户外运动 群的运动类型偏好 TOP10 图表12 户外运动 群购物品类偏好 资料来源： MobTech《2024年户外运动 群洞 报告》，平 证券 资料来源： MobTech《2024年户外运动 群洞 报告》，平 证券研究所 研究所 备注：N=100，取自库润调研数据 备注：N=100，取自库润调研数据 我 认为，户外运动风潮在一 程度上拉动 户外鞋服装备的消费需求， 不同群 的消费偏好存在 异。根据 MobTech《2024年户外运动 群洞 报告》，年轻 更关注外观和 格，中年 更看重穿着的舒适性。
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