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2019-2022年7月全国柠檬茶专门店数量
2019-2022年7月全国柠檬茶专门店数量
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图片格式：PNG
图片大小：69KB
图片尺寸：1132*915
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所属报告：
香飘飘-公司深度报告：稳冲泡拓即饮路远行则将至-240730（35页）.pdf
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2026-01-19
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3.4 兰芳园冻柠茶：柠檬茶赛道经久不衰，公司创新产品试取一杯羹 3.4.1 柠檬茶大赛道，现制快速扩张，即饮历史深厚 现制茶饮品类走向细分化，柠檬茶专门店开店火热。由于现制茶饮品类更新速度快、开店变化快，现制茶饮的开店趋势一定程度上反应了市场的需求方向。2019年，以喜茶、奈雪的茶为代表的现制鲜果茶门店大幅扩张，柠檬茶专门店则属于起步期，并未形成一股趋势。随后随着新式茶饮竞争日渐激烈，茶饮门店的细分化逐渐明显，柠檬茶的消费习惯被逐渐培育，柠檬茶专门店开店走向快速扩张阶段。根据《中国餐饮发展报告 2022》，全国柠檬茶专门店的数量从 2019年起持续增长，尤其 2021年柠檬茶专营店实现了爆发式增长，门店数量从 2020 年的 3080家增长至 2021年的 6260家，同比增长 103.3%。发展至 2024年，部分柠檬茶品牌依旧快速开店，根据窄门餐眼的数据，2024年 5月内，柠季手打柠檬茶新开门店 90家，占月底门店总数的 5.8%，位居茶饮品牌开店数前列。
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