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三大徽酒强势品牌渠道模式及优劣势对比
三大徽酒强势品牌渠道模式及优劣势对比
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所属报告：
迎驾贡酒-公司研究报告-洞藏风华正茂迎驾拾级而上-230903（27页）.pdf
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徽酒三十年历程，口子奠定徽酒体量前三地位
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行业数据
2023-04-04
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徽酒三杰的省内收入比较（亿元）
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行业数据
2023-01-04
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徽酒三龙头的广告费用对比
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行业数据
2023-01-04
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徽酒三龙头在省内收入的集中度逐渐上升
5aW955qE77yM5Lul5LiL5piv5oKo5Zu+54mH5Lit55qE5pWw5o2u6KGo5qC877yaCgp8IOW5tOS7vSB8IOWPpOS6leOAgeWPo+WtkOOAgei/jumpvuecgeWGheaUtuWFpeWNoOWuieW+veecgeeZvemFkuW4guWcuuavlOmHjSB8CnwtLS0tLS18LS0tLS0tLS0tLS0tLS0tLS0tLS0tLS0tLS0tLS0tLS0tLS0tLS0tLS0tfAp8IDIwMTEgfCAyMyUgICAgICAgICAgICAgICAgICAgICAgICAgICAgICAgICAgICAgIHwKfCAyMDE2IHwgMzIlICAgICAgICAgICAgICAgICAgICAgICAgICAgICAgICAgICAgICB8CnwgMjAyMSB8IDQ1JSAgICAgICAgICAgICAgICAgICAgICAgICAgICAgICAgICAgICAgfAoK6LWE5paZ5p2l5rqQ77yaV2luZO+8jOS4reS/oeW7uuaKlQ==
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行业数据
2023-01-04
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徽酒三龙头直销收入扩张速度较经销更快（亿元）
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行业数据
2023-01-04
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徽酒三龙头的产品结构收入对比
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行业数据
2023-01-04
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三大徽酒渠道对比
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行业数据
2022-10-26
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小商制+扁平化深度分销模式，优势凸显：安徽地产白酒品牌中，古井实行厂家主导的深度分销模式，渠道精细化管理，经销商经营风险小，费投掌控较为精准但费用投入较高；口子窖实行大商制，可以以较低的成本实现快速扩张，但公司对终端的控制力不足；而迎驾贡酒兼顾以上两种模式的优势，采取小商制+扁平化深度分销，可以在有限的成本投入下保证对渠道和终端的掌控，且在小商制+扁平化深度分销模式的助推下，配合专营店布局，迎驾贡酒终端陈列持续加码，当前终端主推顺序切换为古井年份系列/迎驾洞藏系列/口子窖年份系列，渠道推力强劲。
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迎驾贡酒-公司研究报告-洞藏风华正茂迎驾拾级而上-230903（27页）.pdf
16-23Q1古井vs口子窖vs迎驾营收及同比增速
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2003年以来40-60元价位带大单品变迁
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