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2023年1-6月保健食品-普通膳食类目合作达人带货情况
2023年1-6月保健食品-普通膳食类目合作达人带货情况
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蝉妈妈智库：2023保健食品行业洞察报告（63页）.pdf
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图11 国产保健食品备案数量排名前十的省份，2025，款（左轴），%（右轴)
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行业数据
2026-07-13
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图5 中国保健食品及特医食品市场规模，2020-2029E，亿元（左轴），%（右轴）
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市场规模
2026-07-13
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东甄选获国认证“保健食品身份证”
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行业数据
2026-07-03
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備：列出2026年1-3月排名前15名之熱保健食品成分
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行业数据
2026-06-18
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近年来美国FA针对宠物食品/保健品违规进行“功效与疾病宣称”的真实翻车案例总结
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行业数据
2026-03-16
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图4-5不同类型主播不同品类带货口碑分
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2026-03-05
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图4-3不同类型主播不同品类带货好评率
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2026-03-05
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图4-4不同类型主播不同品类带货差评率
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2026-03-05
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TikTok实现带货达人规模化增长
fCDlraPluqYgICAgICAgfCBZb1nlop7plb/njocgfAp8LS0tLS0tLS0tLS0tfC0tLS0tLS0tLS0tfAp8IDIwMjQgUTMgICAgfCA3NiUgICAgICAgfAp8IDIwMjQgUTQgICAgfCDmnKrmoIfms6ggICAgfAp8IDIwMjUgUTEgICAgfCDmnKrmoIfms6ggICAgfAp8IDIwMjUgUTIgICAgfCDmnKrmoIfms6ggICAgfAp8IDIwMjUgUTMgICAgfCAxLDI2NyUgICAgfAoK6LWE5paZ5p2l5rqQ77ya5Zu+6KGo5Lit5qCH5rOo5Li64oCcwrLigJ3nmoTkv6Hmga/jgII=
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2026-03-03
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图7-6近年保健食品注册批准情况汇总
fCDlubTku70gIHwg6L+b5Y+jIHwg5Zu95LqnIHwKfC0tLS0tLS18LS0tLS0tfC0tLS0tLXwKfCAyMDIzICB8IDAgICAgfCA5MjAgIHwKfCAyMDI0ICB8IDAgICAgfCA0MjcgIHwKfCAyMDI1ICB8IDYgICAgfCA0MzkgIHwKCui1hOaWmeadpea6kO+8muWbveWutuW4guWcuuebkeedo+euoeeQhuaAu+WxgO+8jOS4ieS4quearuWMoOaKpeWRiue9keeglOeptuaVtOeQhg==
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2026-02-06
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表2-1中国保健品（保健食品）核心监管法规体系梳理
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2026-02-06
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图7-122025年国产保健食品备案数量排名前十的省份
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2026-02-06
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图7-10近年保健食品备案批准情况汇总
fCDlubTku70gIHwg6L+b5Y+jIHwg5Zu95LqnICB8CnwtLS0tLS0tfC0tLS0tLXwtLS0tLS0tfAp8IDIwMjMgIHwgMzYgICB8IDQwMjQgIHwKfCAyMDI0ICB8IDI4ICAgfCA0MzY0ICB8CnwgMjAyNSAgfCAyNiAgIHwgMzcxOCAgfAoK6LWE5paZ5p2l5rqQ77ya5Zu95a625biC5Zy655uR552j566h55CG5oC75bGA77yM5LiJ5Liq55qu5Yyg5oql5ZGK572R56CU56m25pW055CG
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2026-02-06
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图7-82025年国产保健食品注册情况（按功能声称）
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