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图20猫食品网上购买渠道零售总额占比最大
图20猫食品网上购买渠道零售总额占比最大
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所属报告：
饲料行业：成长性十足布局宠物食品赛道-201202（23页）.pdf
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今年4月国内社会消费品零售总额环比明显弱于季节性
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行业数据
2026-06-25
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今年5月国内社会消费品零售总额环比高于季节性
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行业数据
2026-06-25
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)21-2030E全球冰淇淋零售总额（亿美元）、零售总量（万吨）及增速
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行业数据
2026-06-15
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中国餐饮收入及占社会消费品零售总额比重
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行业数据
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图51.国内家电零售总额增速回正
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行业数据
2026-05-06
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我国社会消费品零售总额当月值及同比
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行业数据
2026-04-23
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我国社会消费品零售总额累计值及同比
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行业数据
2026-04-23
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2017-2025年中国家用冰箱总零售总额（亿元）及增速（%）
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行业数据
2026-04-20
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表4：2025年社会消费品零售总额累计增长率(%)
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行业数据
2026-04-08
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国内化妆品零售总额及增速
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行业数据
2026-04-08
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图 10 四川省社会消费品零售总额及增速变化 （2020-2025）
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2026-04-03
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20-25中国香港线上零售总额占社零比重
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行业数据
2026-03-31
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2024年12月至2025年12月社会消费品零售总额同比增长（单位：%）
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2026-03-06
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图1-62019-2024中国社会商品消费品总额增长率、F网上零售额
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行业数据
2026-03-05
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我国社会消费品零售总额增速与居民可支配收
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2026-03-05
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因此，线上渠道成为本土企业的必争市场。近年，电商红利推动宠物行业快速发展，宠物零售行业中，线上收入来源占比持续增高。我国本土品牌发力线上渠道争夺份额，以四大电商平台（淘宝、天猫、京东和拼多多）宠物食品销售量为样本，销售额最高的六个品牌分别为皇家、麦富迪、疯狂小狗、伯纳天纯、比瑞吉、宝路，其中本土品牌有 4家。
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饲料行业：成长性十足布局宠物食品赛道-201202（23页）.pdf
表9天猫旗舰店中单价小于30元/kg的狗粮产品中，疯狂小狗的销售量
表8疯狂小狗在所有最畅销狗粮产品中价格居中低档（11月28日）
表7麦富迪娱乐化营销渠道发力
表6国内宠物食品品牌在中国宠物食品领域的SWOT分析
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