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21Q4-22Q1彩棠品牌天猫旗舰店销售额维持较快增长
21Q4-22Q1彩棠品牌天猫旗舰店销售额维持较快增长
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所属报告：
珀莱雅-披荆斩棘持续进化-220606（31页）.pdf
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fCDlk4HniYwgfCDluILlnLrku73pop0gfAp8Oi0tLTp8Oi0tLTp8Cnwg6JSh5Y+4IHwgMTglIHwKfCDkvp3op4bot68gfCAxNSUgfAp8IOaYjuaciOmVnOeJhyB8IDklIHwKfCDlhbbku5YgfCA1OCUgfAoKKirotYTmlpnmnaXmupDvvJrlvJfoi6Xmlq/nibnmspnliKnmlofvvIzljY7ms7DnoJTnqbYqKg==
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竞争格局
2026-07-16
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热门品类2026年618期间全网销售额及表观同比增速
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行业数据
2026-07-16
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保健品行业的竞争格局变化趋势（按销售额）
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竞争格局
2026-07-16
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2023-2025年皇家销量靠前的处方粮产品的销售额及均价
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行业数据
2026-07-16
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行业数据
2026-07-14
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2026-07-10
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全球拥有AKK专利菌株的核心企业
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2026-07-30
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2021 年彩棠实现营收 2.46 亿元，同比增长 103.48%。目前彩棠不设线下门店，主要通过线上渠道（天猫、抖音、快手等）销售，2021 年天猫官方旗舰店销售额 295.17 百万元/yoy72.21%（魔镜数据），抖音销售额 37.32 百万（飞瓜数据）。公司未来将持续发挥唐毅老师作为知名化妆师的 IP 流量，持续围绕唐毅彩妆理念，加强妆前、底妆、定妆、高光修容等类目，抢占中端彩妆市场份额。持续做新媒体渗透，加强和头部、腰部 KOL 和底部素人 KOC 的合作，不断破圈，传递产品差异化优势和品牌的专业彩妆属性，将彩棠打造成一个以底妆为主，散粉、定妆、腮红多品类全面发展的彩妆品牌。据公告，彩棠目前已有 2-3 个大单品，2021 年三色修容盘销售占天猫细分品类已达 15%，双色高光占细分品类的 5%，妆前乳计划排名细分品类前 3。
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珀莱雅-披荆斩棘持续进化-220606（31页）.pdf
公司主品牌收入占比下降，其他品牌收入占比提升
FY2013-FY2021年营业收入增长
FY2011-FY2021终端零售额增长
珀莱雅发展历程（2003年-2021年）
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