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2023大学生夏季饮品消费频次（单位%）
2023大学生夏季饮品消费频次（单位%）
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所属报告：
校果研究院：2023大学生夏日消费洞察报告（46页）.pdf
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夏天大学生可谓“饮料不离手”，81.1%的大学生每周至少喝1-3次饮料或奶茶。其中，49.9%的人每周喝1-3次，18.2%的人每周喝4-6次，另有13%的人平均每天喝1次以上。瓶装饮料的消费频次略高于新式茶饮。可以说，夏季饮品是大学生消费频率最高的品类之一。
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校果研究院：2023大学生夏日消费洞察报告（46页）.pdf
对于降温消暑产品的态度 （单位/%）
对于新消费品类更期待什么（单位/%）
是否会主动推荐消暑降温新品（单位/%）
男女推荐消暑降温产品的意愿度（单位/%）
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2026-03-31
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