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所属报告：
比音勒芬-高级运动休闲服饰龙头高尔夫品类重塑第二增长曲线-220816（26页）.pdf
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2018-2025E我国高尔夫运动参与人数统计情况
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行业数据
2025-11-10
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2017-2025E我国高尔夫运动市场规模情况
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市场规模
2025-11-10
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1980s-1990s初期日本全国高尔夫练习费大幅增长
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行业数据
2025-09-22
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图表4、高尔夫球场分类，按球场长度及标准杆数目划分
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行业数据
2025-04-21
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图表7、近年来，中国高尔夫运动行业政策变化
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政策法规
2025-04-21
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图94.两轮车/全地形车/高尔夫球车龙头企业净现比比
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行业数据
2025-02-10
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图85.两轮车/全地形车/高尔夫球车龙头企业海外收入
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行业数据
2025-02-10
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我们认为，高尔夫不仅有运动属性，更重要的是能传递品味、生活方式和文化内涵，因此，公司通过高尔夫品类切入，不仅能抓住部分打高尔夫的人群，更能够吸引认同高尔夫文化、从而在着装上倾向于高尔夫风格的消费者，根据美国 NPD市场研究公司 2006年针对美国女性消费者所做的一项数据统计，有 62%的女性购买高尔夫服饰并不是专门为了去球场挥杆，而是选择在平日的休闲生活中穿着。根据公司对 2020 年 VIP 客户的调查统计，约 78%的人表示不打高尔夫或仅仅在高尔夫练习场打过球。
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比音勒芬-高级运动休闲服饰龙头高尔夫品类重塑第二增长曲线-220816（26页）.pdf
2021年前五大直营门店收入和平效（万元）
公司设计师团队经验丰富，专业性强
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运动和休闲时尚服饰对高尔夫品类的扩展
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