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轻医美项目复购率较高
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所属报告：
朗姿股份-首次覆盖报告：外延内生发力医美终端打造美丽产业-220725（33页）.pdf
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2026-07-30
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轻医美赛道快速发展，具备风险小、单价低、高复购等特点。轻医美作为非侵入性项目，具备风险小、单价低、恢复时间短、复购率高的特征，迎合了年轻医美用户对微创和高性价比的需求，占比持续提升。根据 Frost&Sullivan 统计，2020 年中国非手术类项目服务收入占比达到 44%，远高于全球 19%水平，预计到 2025 年有望达到48%。据艾媒统计，2021 年超过 8 成轻医美用户会周期性体验轻医美项目，其中 36.1%的用户半年消费一次，23.6%的用户一年一次，而 18.6%的用户每季度消费一次。此外超过 9成轻医美用户会选择分享消费经历，其中向熟人分享的用户比例超过 4 成。
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朗姿股份-首次覆盖报告：外延内生发力医美终端打造美丽产业-220725（33页）.pdf
公司医美产业基金投资情况
2018-2022Q1公司费用率情况
医美板块非手术医美业务占比提升
公司分业务毛利率
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