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绝味空白区域拓展闭店率情况（%）
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所属报告：
绝味食品-公司深度报告：积极应对变化着眼长期发展-240705（28页）.pdf
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竞争格局
2026-04-01
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2021年-2025年前三季度火锅行业开关店率变化趋势
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行业数据
2026-03-06
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图4-212020-2025年中国便利店咖消费量及同比增长率,单位：千吨、%
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2026-03-02
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图4-232020-2025年中国便利店咖啡消费额及同比增长率,单位：亿元、%
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自研数据
2026-03-02
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图 4-232020-2025年中国便利店咖消费额及同比增长率,单位：亿元、%
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自研数据
2026-03-02
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2025年咖啡门店闭店率最高的省份
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2026-02-04
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2014-2025Q3肯德基、必胜客、百胜中国整体闭店率
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2026-02-02
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扩张期工厂先行，新市场门店首年拓展迅速，闭店率较低。2010 年年底，绝味门店数量共计 2,032 家，主要集中在华中市场（占比 35.0%）/西南市场（占比22.6%），其中华中市场为绝味传统优势区域，绝味在该地区起步早、品牌影响力较大、营销网络较为发达。而 2010 年，消费能力较强的，江苏、浙江（华东市场）、华南市场暂无门店分布。绝味食品在 2010 年成立子公司“上海阿妙”，负责上海、浙江及周边市场的产品生产及供应；并于 2011 年成立子公司“南京阿惠”和“广东阿达”，分别负责江苏/广东当地及周边市场的产品生产及供应。在生产基地布局完成后，绝味开始拓展浙江/江苏/广东等空白市场。从举措上看，新市场门店首年拓展迅速,首年拓展门店占比高，安徽/福建/广东/广西/江苏 /内蒙 /浙江市场，首年拓展门店占第四年年末门店数比重分别为70.6%/27.5%/62.3%/53.9%/76.9%/73.9%/26.4%。从门店存活率角度看，新市场门店存活率较高，闭店率基本在 10%以下，浙江市场虽然前期拓展门店成功率较低，但调整后，闭店率下降明显，Y3/Y4 分别闭店率为 1.4%/5.2%。较快的门店拓展速度使得公司大部分生产型子公司都能在 2013 年做到盈利。
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绝味食品-公司深度报告：积极应对变化着眼长期发展-240705（28页）.pdf
休闲卤不同区域格局（%）
品牌/非品牌休闲卤制品结构（亿元，%）
2010-2015年休闲卤制品行业规模变动（亿元）
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