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巴比锁鲜装产品与三全、思念对比
巴比锁鲜装产品与三全、思念对比
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【研报】巴比食品-优势已先发星火待燎原-210112（33页）.pdf
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安井2019年推出锁鲜装，收入业绩加速增长
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行业数据
2025-12-10
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图表40安井锁鲜装、丸之尊及市场对手价格带的品相对比
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行业数据
2024-09-14
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图表6安井锁鲜装、千味油条持续迭代，延长品类成长周期
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行业数据
2024-09-14
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公司锁鲜装占火锅料的收入比重
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行业数据
2022-11-18
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图表22安井锁鲜装销售规划和完成情况
5Lul5LiL5piv5o+Q5Y+W55qE5pWw5o2u5bm255Sf5oiQ55qE6KGo5qC877yM5Lul5Y+K6LWE5paZ5p2l5rqQ77yaCgp8IOW5tOS7vSB8IOiuoeWIkuWujOaIkCB8IOWunumZheWujOaIkCB8CnwtLS0tLS18LS0tLS0tLS0tLXwtLS0tLS0tLS0tfAp8IDIwMTkgfCAyICAgICAgICB8IDMgICAgICAgIHwKfCAyMDIwIHwgNSAgICAgICAgfCA2ICAgICAgICB8CnwgMjAyMSB8IDEwICAgICAgIHwgMTAgICAgICAgfAp8IDIwMjIgfCAxMiAgICAgICB8ICAgICAgICAgIHwKCui1hOaWmeadpea6kO+8mua4oOmBk+iwg+eglO+8jOWNjuWIm+ivgeWIuOOAguazqO+8muWNleS9jeS4uuS6v+WFg+OAgg==
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行业数据
2022-09-08
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锁鲜装、丸之尊和玲珑装对比
5Lul5LiL5piv5qC55o2u5oKo5o+Q5L6b55qE5Zu+54mH55Sf5oiQ55qE5pWw5o2u6KGo5qC877yaCgp8IOWMheijheexu+WeiyB8IOmHjemHj+iMg+WbtCB8IOWMheijheeJueeCuSB8CnwgOi0tOiB8IDotLTogfCA6LS0gfAp8IOeOsuePkeijhSB8IDMwMC00MDBnIHwg6KKL6KOF77yM6Z2e5oq955yf56m677yM5YyF6KOF5q2j6Z2i5bCP6YOo5YiG6YCP5piOIHwKfCDplIHpspzoo4UgfCAxNTAtMjQwZyB8IOecn+epuuijhe+8jOWkp+mdouenr+mAj+aYjuWMuuWfnyB8Cnwg5Li45LmL5bCKIHwgMTYwZ+Wwj+WMheijhSB8IOmdnumAj+aYjuWMheijhSB8CgrotYTmlpnmnaXmupDvvJrkuqzkuJzvvIzljY7pkavor4HliLjnoJTnqbY=
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行业数据
2022-08-16
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锁鲜装和普通装对比
5qC55o2u5oKo5o+Q5L6b55qE5Zu+54mH5YaF5a6577yM5Lul5LiL5piv5o+Q5Y+W55qE5pWw5o2u5ZKM55Sf5oiQ55qE6KGo5qC877yaCgp8IOeJueeCuSAgIHwg5Zu+54mH56S65L6LIHwKfC0tLS0tLS0tfC0tLS0tLS0tLS18Cnwg6ZSB6bKc6KOFIHwgICAgICAgICAgfAp8IOaZrumAmuijhSB8ICAgICAgICAgIHwKCui1hOaWmeadpea6kO+8muWkqeeMq+W6l+mTuu+8jOW+t+mCpueglOeptuaJgA==
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行业数据
2021-12-28
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短保锁鲜装产品主打一人食，小分量
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行业数据
2021-09-14
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短保锁鲜装通过巴比商城、门店同步销售
fCDkuqflk4HlkI3np7AgICAgICAgICB8IOS6p+WTgeeJueeCuSAgICAgICAgICAgICAgICAgICAgIHwg6ZSA5ZSu5rig6YGTICAgICAgICAgICAgICAgfAp8LS0tLS0tLS0tLS0tLS0tLS0tfC0tLS0tLS0tLS0tLS0tLS0tLS0tLS0tLS0tLS0tLXwtLS0tLS0tLS0tLS0tLS0tLS0tLS0tLS18Cnwg55+t5L+d6ZSB6bKc6KOF6YCf5Ya75rC06aW6IHwg5bCR5re75Yqg5pu05paw6bKc77yb5LiA5Lq66aOf77yb5Y+j5ZGz5aSa6YCJ5ZCI55CG5pCt6YWNIHwg5be05q+U5ZWG5Z+O44CB5be05q+U6Zeo5bqX5ZCM5q2l6ZSA5ZSuIHwKCui1hOaWmeadpea6kO+8muWFrOWPuOWumOe9ke+8jOS/oei+vuivgeWIuOeglOWPkeS4reW/gw==
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行业数据
2021-09-14
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巴比锁鲜装与速冻产品竞品对比
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2021-07-26
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2021-05-06
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公司定量装新品31°鲜海鲜类方便食品系列
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推出锁鲜装，场景从到店向到家扩展。巴比推出速冻锁鲜装的水饺、煎饺、包点、馄饨等系列产品，主打“短保三十天，产品更新鲜”的概念，商超渠道为主的三全、思念等传统速冻品牌保质期多是 12个月。巴比锁鲜装目前有两种销售渠道，一是电商和社区团购平台，二是上线美团饿了么等平台，门店作为前置仓销售。锁鲜装是公司的重点项目，希望借此突破门店有效营业时间的限制。内部团队配置充足，由董事长亲自挂帅，并拍摄“巴比原点发布会”，加大互联网新媒体营销方面的投入。
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【研报】巴比食品-优势已先发星火待燎原-210112（33页）.pdf
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