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图表22安井锁鲜装销售规划和完成情况
图表22安井锁鲜装销售规划和完成情况
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所属报告：
安井食品-深度研究报告：看懂安井的三个阶段-220907（41页）.pdf
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安井2019年推出锁鲜装，收入业绩加速增长
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2025-12-10
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图表40安井锁鲜装、丸之尊及市场对手价格带的品相对比
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2024-09-14
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图表6安井锁鲜装、千味油条持续迭代，延长品类成长周期
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除此之外，公司顺势强化 C 端发力，高毛利率锁鲜装快速放量。行业增速回归理性，叠加消费升级趋势下，公司 17 年将定价策略从“高质中价”调整为“高质中高价”，逐步发力中高端产品。18 年推出高端品牌“丸之尊”试水，19 年下半年在吸取丸之尊经验后，推出价格介于丸之尊和普通产品间的锁鲜装，20 年疫情爆发后公司顺势调整经营重心，加速布局 BC 超市，资源向锁鲜装倾斜，并陆续推出 1.0-4.0 系列等完善产品布局，综合驱动锁鲜装快速放量，21 年含税收入达 10 亿，3 年 CAGR≈80％。
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安井食品-深度研究报告：看懂安井的三个阶段-220907（41页）.pdf
图表8安井前十大单品占比近40%
图表73完善销地产可提升安井利润0.26pct
图表72人效优化可提升安井利润提升0.7pct
安井21年净利率已在7%上下，环境与2019年类似
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