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2022年双11天猫彩妆GMV57亿元,量降
2022年双11天猫彩妆GMV57亿元,量降
行业数据
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图片格式:PNG
图片大小:74KB
图片尺寸:1191*968
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所属报告:
商贸零售行业专题研究:美妆双11复盘大单品驱动、多渠道发力国货崛起分化延续-221122(19页).pdf
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相关数据
图24、聚焦美护板块(护肤+彩妆),2025年1-10月抖音领跑,天猫稳固基
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行业数据
2025-12-17
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23-25年天猫双十一美妆TOP20榜单
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行业数据
2025-12-01
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天猫双十一全周期美妆TOP20品牌成交总榜
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行业数据
2025-11-19
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图表45毛戈平2025年618天猫彩妆类目跻身TOP3
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行业数据
2025-09-29
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2025年618天猫美妆战报毛戈平排名18位
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行业数据
2025-08-14
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618抖音及天猫平台彩妆类目品牌排名
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行业数据
2025-07-31
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天猫2024-2025年大促美妆排名
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行业数据
2025-06-05
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2025年1-4月天猫彩妆香水美妆工具类类目品牌榜
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行业数据
2025-05-30
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天猫平台MGP品牌彩妆香水和护肤品类销售额同比增速走
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行业数据
2025-05-12
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2021~2024年天猫彩妆香水品类代表高端品牌均价(元)
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行业数据
2025-05-12
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天猫彩妆香水品类代表高端品牌均价2024年相比2021
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行业数据
2025-05-12
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2023/2024年天猫和抖音平台双十一大促中彩妆类目按成
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行业数据
2025-05-12
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图表13电商渠道榜单迭代快(以美妆品类天猫双十一榜单为例)
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2025-03-21
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图8、2023年天猫彩妆香水销售额top15品牌中,9个品牌底妆产品占比在
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2025-03-11
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天猫美妆大促榜单Top1历经淘品牌-传统国货-外资品牌-国货品牌时代
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2025-02-06
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天猫美妆大盘承压明显,护肤韧性优于彩妆。根据星图数据,在 2022 双十一全网综合电商所有品类中,个护美妆实现 GMV 达 822 亿元,销售占比 8.2%,位列品类第四,与 2021 年排名一致;其中美容护肤实现 GMV 606 亿元,天猫、京东平台分别占比 67%/29%;香水彩妆实现 GMV 216 亿元,天猫、京东平台分别占比 68%/20%。魔镜数据显示,今年双十一天猫美妆大盘整体承压明显,双十一期间(10.24-11.11)天猫护肤品类实现 GMV 345 亿元/同比-8%,其中销量同比-17%,均价同比+11%;彩妆品类实现 GMV 57 亿元/同比-25%,其中销量同比-28%,均价同比+4%。
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商贸零售行业专题研究:美妆双11复盘大单品驱动、多渠道发力国货崛起分化延续-221122(19页).pdf
历年大促珀莱雅系列产品占比
珀莱雅天猫/抖音/京东同比均高增100%+
抖音双11销售额排名
2022年双11天猫彩妆GMV57亿元,量降
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