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2020美团研究院问卷调查：消费者具有品牌偏好
2020美团研究院问卷调查：消费者具有品牌偏好
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所属报告：
美团-美团的现有能力、拓展边界及变现潜能-210904（36页）.pdf
打包全文图表
相关数据
Ukie的《2026年游戏市场消费者估值》显示，英国电子游戏市场已达到有史以来的最高估值3：
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行业数据
2026-07-21
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图表22美伊冲突后美国消费者信心走低
fCDlubTku70gfCDnvo7lm73lr4bmrYfmoLnlpKflrabmtojotLnogIXkv6Hlv4PmjIfmlbAgfAp8LS0tLS0tfC0tLS0tLS0tLS0tLS0tLS0tLS0tLS0tLS0tLS0tLXwKfCAyMDIyIHwgNDkuNTAgICAgICAgICAgICAgICAgICAgICAgICB8CgrotYTmlpnmnaXmupDvvJpXaW5kLCDlubPlronor4HliLjnoJTnqbbmiYA=
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行业数据
2026-07-14
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2026年手机消费者的媒介心智演进中的重点
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行业数据
2026-07-08
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2026年不同细分市场的消费者购买手机时的信息渠道和购买渠道
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行业数据
2026-07-08
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大小代表消费者购买手机时的渠道份额
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竞争格局
2026-07-08
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2026年手机消费者的媒介心智演进模型
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行业数据
2026-07-08
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2026年初至今消费者服务板块跑输大盘30.6个百分点
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行业数据
2026-07-03
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2010年来中国消费者信心指数
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行业数据
2026-07-03
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提高消费者意识预计将推动沙特王国对可持续时
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行业数据
2026-07-01
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2026年消费者在喝什么？
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行业数据
2026-07-01
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图表5中国消费者信心指数
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行业数据
2026-07-01
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2025年上半年淘系平台面部精华油消费者成分偏好
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行业数据
2026-06-25
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Y2025消费者信心指数
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行业数据
2026-06-18
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图表：消费者购车决策因素（单位：%）
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行业数据
2026-06-18
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2023年宠物用品消费者购买类型
fCDotK3kubDnsbvlnosgICB8IOWNoOavlCAgICB8CnwtLS0tLS0tLS0tLS18LS0tLS0tLS0tfAp8IOa4hea0geaKpOeQhiAgIHwgNzkuMjAlICB8Cnwg5pyN6aWw5Ye66KGMICAgfCA1NC42MCUgIHwKfCDml6XnlKjlk4EgICAgIHwgNTIuOTAlICB8Cnwg5YW25LuW55So5ZOBICAgfCAyLjIwJSAgIHwKCui1hOaWmeadpea6kO+8muS6v+aspw==
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行业数据
2026-06-18
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最新数据
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行业数据
2026-07-30
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全球益生菌膳食补充剂市场规模及增速
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2026-07-30
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4）人均收入提升叠加 CPI 因素，提升客单价。短期维度来看，行业客单价提升或并不明显，但中长期来看：1）随着城镇化发展及可支配收入提升，人均食品消费支出增长（据国家统计局，2016-2020 年复合增长率约 5.6%），用户对品牌商家偏好度上升，成为客单价提升的一大动力：据美团研究院，近 66%的用户下单时有品牌偏好，偏好三家及以上的达 40%；2）此外，CPI 因素同样是 3-5 年维度一揽子商品提价的主要原因。
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美团-美团的现有能力、拓展边界及变现潜能-210904（36页）.pdf
外卖平台行业意义也在于满足消费者和商家需求
生活服务电子商务市场中，食品消费规模、参与商户数量均占比约一半，用户规模最大、属最高频消费
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