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各平台上新国产新剧：平台参与出品部数占比
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云合数据：2025年长剧集网播年度观察报告（30页）.pdf
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行业数据
2026-07-16
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各平台国产新剧台网联播部数占比
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行业数据
2026-07-08
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国产新剧台网联播部数占比
fCDnsbvliKsgICAgICAgICB8IDIwMjVIMSB8IDIwMjZIMSB8CnwtLS0tLS0tLS0tLS0tLXwtLS0tLS0tLXwtLS0tLS0tLXwKfCDlm73kuqfmlrDliacgICAgIHwgMjklICAgIHwgNDUlICAgIHwKfCDkupHlkIjor4TnuqdTKyAgIHwgNjElICAgIHwgNjklICAgIHwKCui1hOaWmeadpea6kO+8muWbvuihqO+8muWbveS6p+aWsOWJp+WPsOe9keiBlOaSremDqOaVsOWNoOavlA==
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行业数据
2026-07-08
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8部长剧市占率峰值破20%
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竞争格局
2026-07-08
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各平台国产新剧独播部数占比
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行业数据
2026-07-08
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各平台上新国产长剧部数
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行业数据
2026-07-08
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各平台国产长剧分账部数占比
fCDlubPlj7AgICAgIHwgMjAyNUgx5Y2g5q+UIHwgMjAyNkgx5Y2g5q+UIHwKfC0tLS0tLS0tLS18LS0tLS0tLS0tLS0tfC0tLS0tLS0tLS0tLXwKfCDniLHlpYfoibogICB8IDIwJSAgICAgICAgfCAyNCUgICAgICAgIHwKfCDoipLmnpxUViAgIHwgNiUgICAgICAgICB8IDM2JSAgICAgICAgfAp8IOiFvuiur+inhumikSB8IDEzJSAgICAgICAgfCAxMSUgICAgICAgIHwKfCDkvJjphbcgICAgIHwgOSUgICAgICAgICB8IDQlICAgICAgICAgfAoK6LWE5paZ5p2l5rqQ77ya5Zu+6KGo5omA56S65pWw5o2u77yI5ZCE5bmz5Y+w5Zu95Lqn6ZW/5Ymn5YiG6LSm6YOo5pWw5Y2g5q+U77yI5paw5YmnK+W6k+WtmOWJp++8ie+8iQ==
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行业数据
2026-07-08
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2026H1共11部新综市占率单日峰值≥20%
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竞争格局
2026-07-08
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2026H1各平台上新季播综艺部数
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行业数据
2026-07-08
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以2024年各地中小学在校生计算，春秋假期已覆盖学生数在全国义务教育在校生中占比过半
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行业数据
2026-07-03
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图表19全球2025年发射次数与入轨载荷数占比
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行业数据
2026-07-01
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2026Q1各平台上新纪录片独播部数占比
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行业数据
2026-06-18
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2026Q1各平台纪录片上新部数
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2026-06-18
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2025年国产新剧中视频平台出品（含与影视公司共同出品，联合出品不纳入统计）的 剧集占比为67%，云合评级S+剧集中平台参与出品的比例达85%，同比持续提升。 注：仅统计出品公司，联合出品、多语言版本、回顾特辑等不计入统计。 统计范围：2024.1.1-12.31、2025.1.1-12.31上新国产长剧（不含库存剧、跨年剧、海外剧），单集时长 20 分钟及以上 细观各平台的出品比例，2025年各平台上线国产新剧中，平台参与出品的部数占比在 61%-71%之间；与2024年相比，各平台参与出品的比例提升1-2成。 统计范围：2024.1.1-12.31、2025.1.1-12.31上新国产长剧（不含库存剧、跨年剧、海外剧），单集时长 20分钟及以上 统计时间：2024.1.1-12.31、2025.1.1-12.31；数据来源：云合·四象分析系统丨长剧 EVA 「发行」台网联播、视频平台独播/拼播、分账模式 台网联播：国产新剧联播比例维稳，头部剧联播比例收缩 台网联播态势平稳，2025年上新国产新剧台网联合播出部数占比32%，同比持平。相 较整体，云合评级S+剧集台网联播部数占比59%，同比减少5个百分点。近一步观察未联
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