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Keep发展历程
Keep发展历程
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所属报告：
Keep-港股公司研究报告-内容与硬件双驱动构筑生态护城河-240731（30页）.pdf
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相关数据
PUMA官方商城微信小程序与Keep进行场景营销合作前后月活跃用户规模
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市场规模
2026-01-08
原图定位
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图22、截至2024H1，KEEP会员渗透率提升至
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行业数据
2025-03-17
原图定位
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图23、2023年KEEP会员订阅费收入约10亿元，
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行业数据
2025-03-17
原图定位
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Keep股权架构
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其它
2024-07-31
原图定位
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Keep商业模式概览
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商业模式
2024-07-31
原图定位
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keep社交模式
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商业模式
2024-01-02
原图定位
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Keep月活跃用户数及增速
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其它
2023-12-08
原图定位
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Keep的业务闭环模式
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商业模式
2023-12-08
原图定位
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Keep与同行智能设备品牌收入对比（亿元）
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其它
2023-12-08
原图定位
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Keep会员付费渗透率以及月ARPPU(%,元)
fCDlubTku70gfCBBUlBQVSB8IOS8muWRmOS7mOi0uea4l+mAj+eOhyB8CnwtLS0tLS18LS0tLS0tLS18LS0tLS0tLS0tLS0tLS18CnwgMjAyMCB8IDE2MOWFgyAgfCAxMCUgICAgICAgICAgfAp8IDIwMjEgfCAxNTDlhYMgIHwgMTIlICAgICAgICAgIHwKfCAyMDIyIHwgMTYw5YWDICB8IDEwJSAgICAgICAgICB8CgrotYTmlpnmnaXmupDvvJpLZWVw5oub6IKh6K+05piO5Lmm77yM5Zu95L+h6K+B5Yi457uP5rWO56CU56m25omA5pW055CG
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其它
2023-12-08
原图定位
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Keep月付费用户数及增速
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其它
2023-12-08
原图定位
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2022Q4Keep及主要竞品平均月活量（万）
fCAyMDI05bmz5Z2H5pyI5rS76YePIHwgS2VlcCB8IOWwj+exs+i/kOWKqCB8IOezluixhiB8IOWSleWSmiB8IOi/kOWKqOWBpeW6tyB8IOiWhOiNt+WBpeW6tyB8IOaCpuWKqOWciCB8IOS5kOWKqOWKmyB8CnwgOi0tOiB8IDotLTogfCA6LS06IHwgOi0tOiB8IDotLTogfCA6LS06IHwgOi0tOiB8IDotLTogfCA6LS06IHwKfCAyMDI05bmz5Z2H5pyI5rS76YeP77yI5LiH77yJIHwgMTk1OC4zIHwgNzI3LjMgfCA2OTguMSB8IDY4Mi4wIHwgNjQ4LjYgfCAyNzMuNCB8IDI2My4wIHwgMTU1LjkgfAoK6LWE5paZ5p2l5rqQ77ya5piT6KeC5Y2D5biG77yM5Zu95L+h6K+B5Yi457uP5rWO56CU56m25omA5pW055CG
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其它
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fCDlubTku70gfCDoh6rokKUt6YCa6L+H56ys5LiJ5pa55bmz5Y+w6Ieq6JCl5ZWG5Z+OIHwg6Ieq6JClLeebtOaOpemAmui/h2tlZXDlubPlj7AgfCDmibnlj5HmuKDpgZMgfAp8LS0tLS0tfC0tLS0tLS0tLS0tLS0tLS0tLS0tLS0tLS0tLS0tfC0tLS0tLS0tLS0tLS0tLS0tLS0tLS0tLXwtLS0tLS0tLS0tfAp8IDIwMTkgfCAyMDIgICAgICAgICAgICAgICAgICAgICAgICB8IDE1NSAgICAgICAgICAgICAgICAgICAgfCAzOCAgICAgICB8CnwgMjAyMCB8IDM2MSAgICAgICAgICAgICAgICAgICAgICAgIHwgMjAxICAgICAgICAgICAgICAgICAgICB8IDc1ICAgICAgIHwKfCAyMDIxIHwgNDQ1ICAgICAgICAgICAgICAgICAgICAgICAgfCAyMDQgICAgICAgICAgICAgICAgICAgIHwgMjI0ICAgICAgfAp8IDIwMjIgfCA2NTYgICAgICAgICAgICAgICAgICAgICAgICB8IDIzMCAgICAgICAgICAgICAgICAgICAgfCAyNTEgICAgICB8CgrotYTmlpnmnaXmupDvvJpLZWVw5YWs5Y+45YWs5ZGK77yM5Zu95L+h6K+B5Yi457uP5rWO56CU56m25omA5Lyw566X
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2023-12-08
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2022年线上健身四大细分行业规模及Keep销售规模对比
fCDliIbnsbsgICAgICAgICB8IOe6v+S4iuWBpei6q+mjn+WTge+8iOS6v+WFg++8iSB8IOe6v+S4iuWBpei6q+ijheWkh+WPiuacjemlsO+8iOS6v+WFg++8iSB8IOe6v+S4iuWBpei6q+eJqeiBlOe9ke+8iOS6v+WFg++8iSB8IOe6v+S4iuWBpei6q+S8muWRmOWPiuivvueoi++8iOS6v+WFg++8iSB8CnwtLS0tLS0tLS0tLS0tLXwtLS0tLS0tLS0tLS0tLS0tLS0tLS0tfC0tLS0tLS0tLS0tLS0tLS0tLS0tLS0tLS0tfC0tLS0tLS0tLS0tLS0tLS0tLS0tLS0tfC0tLS0tLS0tLS0tLS0tLS0tLS0tLS0tLS0tfAp8IDIwMjLlubTlm73lhoXop4TmqKEgfCAyNTE5ICAgICAgICAgICAgICAgICB8IDE3OTUuMSAgICAgICAgICAgICAgICAgICB8IDIwOS42ICAgICAgICAgICAgICAgICB8IDMxLjkgICAgICAgICAgICAgICAgICAgICB8CnwgMjAyMuW5tEtlZXDop4TmqKEgfCAwLjQgICAgICAgICAgICAgICAgICB8IDkuMCAgICAgICAgICAgICAgICAgICAgICB8IDUuOSAgICAgICAgICAgICAgICAgICB8IDguOSAgICAgICAgICAgICAgICAgICAgICB8CgrotYTmlpnmnaXmupDvvJpLZWVw5oub6IKh6K+05piO5Lmm77yM54G86K+G5ZKo6K+i77yM6Zi/6YeM56ys5LiJ5pa55pWw5o2u77yM5Zu95L+h6K+B5Yi457uP5rWO56CU56m25omA6K6h566X44CC5aSH5rOo77yaMe+8ieWBh+iuvktlZXDnur/kuIrlgaXouqvkvJrlkZjlj4ror77nqIvop4TmqKE9S2VlcOe6v+S4iuWBpei6q+S8muWRmOinhOaooStLZWVw57q/5LiK6K++56iL6KeE5qih44CC
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司的下一个思考命题。2018 年开始，公司相继推出智能健身设备及配套运动产品与会员订阅服务，将原先单一模式拓展至多元化驱动模式，全面发力商业化探索，将线上线下内容融合、内容与硬件设备打通，逐渐布局全方位健身生态。2018 年以来，公司不断上新，推出互动直播健身课程、智能跳绳、椭圆机等，实现用户规模以及业务发展。
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Keep-港股公司研究报告-内容与硬件双驱动构筑生态护城河-240731（30页）.pdf
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Keep经调整净利润及经调整净利润率
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