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所属报告：
KEEP-港股公司研究报告-国内在线健身龙头乘运动健身之风成长-231207（66页）.pdf
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“星链”全球订阅用户数量（万）
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行业数据
2026-07-16
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全球星链用户数量和分布情况
fCDmjIfmoIcgICAgICAgICAgICAgICAgICAgICB8IOaVsOWAvCAgICAgICB8CnwtLS0tLS0tLS0tLS0tLS0tLS0tLS0tLS0tLXwtLS0tLS0tLS0tLS18CnwgQ291bnRyaWVzICAgICAgICAgICAgICAgIHwgMTY0ICAgICAgICB8CnwgU3RhcmxpbmsgU3Vic2NyaWJlcnMgICAgICB8IH43LjRNICAgICAgfAp8IFRvdGFsIFVzZXJzICAgICAgICAgICAgICB8IH4xMC4zTSAgICAgfAoK6LWE5paZ5p2l5rqQ77yaU3BhY2VYIOaLm+iCoeS5pu+8jOWNjuazsOeglOeptg==
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行业数据
2026-07-08
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国内主要社区用户数和收入规模
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市场规模
2026-07-06
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星链订阅用户数变化（万人）
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行业数据
2026-06-26
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家用大屏激活用户数变化趋势（亿户）
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行业数据
2026-06-26
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虎牙付费用户数（万人）及付费率（2022-2024）
fCDlubTku70gfCDku5jotLnnlKjmiLfmlbDvvIjkuIfkurrvvIkgfCDku5jotLnnjocgfAp8IC0tLS0gfCAtLS0tLS0tLS0tLS0tLS0tLS0gfCAtLS0tLS0gfAp8IDIwMjIgfCA1NzAgICAgICAgICAgICAgICAgfCA2LjglICAgfAp8IDIwMjMgfCA0NjAgICAgICAgICAgICAgICAgfCA1LjclICAgfAp8IDIwMjQgfCA0NTAgICAgICAgICAgICAgICAgfCA1LjglICAgfAoK6LWE5paZ5p2l5rqQ77ya5YWs5Y+45bm05oqlLzYgLSBLL+WFrOW8gOS4mue7qeS8mu+8jOS4nOWMl+ivgeWIuA==
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行业数据
2026-05-19
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按地区估算的星链用户数（千人）
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行业数据
2026-04-30
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韩国月子中心总用户数与三年CAGR
fCDlubTku70gfCDlhaXkvY/lrqLmiLfmlbDph4/vvIjljYPkurrvvIkgfCDkuInlubRDQUdS77yIJe+8iSB8CnwtLS0tLS18LS0tLS0tLS0tLS0tLS0tLS0tLS0tLXwtLS0tLS0tLS0tLS0tLS18CnwgMjAxOCB8IDI0Ny41ICAgICAgICAgICAgICAgIHwgLTUuMCAgICAgICAgICB8CnwgMjAyMSB8IDIxMiAgICAgICAgICAgICAgICAgIHwgLTQuNSAgICAgICAgICB8CnwgMjAyNCB8IDIwNSAgICAgICAgICAgICAgICAgIHwgLTEuNSAgICAgICAgICB8CgrmlbDmja7mnaXmupDvvJpXaW5k77yM6Z+p5Zu95Zu95a6257uf6K6h5bGA77yM6Z+p5Zu95L+d5YGl56aP56WJ6YOo77yM5Lic5YyX6K+B5Yi4
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行业数据
2026-04-28
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海信视像旗下用户数量变化（百万）
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行业数据
2026-04-28
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2024vs2025抖音财经细分类别兴趣用户数量占比
IyMjIOaVsOaNruihqOagvAoKfCDlubTku70gICB8IOazm+i0oue7jyB8IOmHkeiejSB8IOS6p+S4muWIhuaekCB8IOS/nemZqSB8CnwtLS0tLS0tLXwtLS0tLS0tLXwtLS0tLS18LS0tLS0tLS0tLXwtLS0tLS18CnwgMjAyNOW5tCB8IDY2JSAgICB8IDE2JSAgfCAxMyUgICAgICB8IDQlICAgfAp8IDIwMjXlubQgfCA1NyUgICAgfCAyMiUgIHwgMTclICAgICAgfCA0JSAgIHwKCgojIyMg6LWE5paZ5p2l5rqQICAK5Zu+6KGo5omA56S677yI5YGH6K6+5Li65oqW6Z+z5bmz5Y+wMjAyNCAtIDIwMjXlubTotKLnu4/nu4bliIbpoobln5/lhbTotqPnlKjmiLfmlbDph4/ljaDmr5TmlbDmja7vvIk=
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行业数据
2026-04-22
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2024vs2025抖音财经兴趣用户数量
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2）2022 年公司付费用户 ARPPU 同比提升 5%。2021 年公司付费会员 ARPPU 为 149元，同比-7%，下降主要系公司通过促销加大推广力度。2022 年公司付费会员 ARPPU回升，达 155 元，同比+5%。
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KEEP-港股公司研究报告-国内在线健身龙头乘运动健身之风成长-231207（66页）.pdf
海澜之家线上收入（百万元）及线上毛利率
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公司消费品业务收入及毛利率拆分
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